Director, Marketing at Inova | Falls Church, VA | $143K/yr – $233K/yr

Inova

Director, Marketing

Falls Church, VA (Hybrid)

$143K/yr – $233K/yrDirector/Executive10+ years expFull time

Posted 4 weeks ago

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Job Summary

Own cross channel integrated marketing for a health system, aligning messaging and KPIs across brand, demand, and service lines while leading campaigns, budget, and a marketing team.

Lead multi channel campaigns and KPI driven marketing across brand, demand, and service lines.
Align messaging, KPIs, and reporting with creative, digital, physician relations and comms stakeholders.
Own budget, brand integrity, and the team’s development and growth.

Job Description

The Director of Integrated Marketing will play a critical role in providing visionary leadership and driving teams to execute strategic marketing plans across all engagement funnels to build Inova’s brand awareness, attract and engage new and returning patients and physicians, while excelling growth.
The Director of Integrated Marketing will work cross-functionally across teams, collaborating with creative, social, communications, digital, physician relations and government and community affairs teams to leverage and optimize all marketing growth plans.
Ensure the integration of marketing goals, key messaging and key performance indicators (KPIs) across all outreach channels. Prepare routine reporting for leadership team.
Lead development of marketing campaigns including creative brief, design, copywriting, video production and other assets in-house and with external agencies as needed. Identify target audiences, and ensure messaging will effectively resonate. Ensure clinical accuracy.
Be a subject matter expert of key service lines. Monitor KPIs and utilize clinical insights to refine strategies to maximize reach and drive revenue.
Develop and manage an annual marketing budget to reach organizational objectives
Oversee the brand integrity of all marketing-related content, donor collateral, publications, promotional items, and content production across the organization.
Leverage Inova’s brand story to center on the communities served and develop compelling narratives
Lead change and mentor a team of integrated marketing managers while encouraging creativity, and professional growth while meeting organizational growth objectives.
Plan and oversee execution of website, SEO/SEM, email marketing, social media, paid search, paid social and display advertising campaigns

Inova

INOVA+ is a leading innovation consulting company with a vast experience helping organizations across diverse sectors develop innovative projects. Our mission is to transform ideas into impact, driving sustainable growth and supporting our clients’ success through innovation. Why choose INOVA+?If you’re looking for a partner to boost innovation in your organization, INOVA+ is the ideal choice. We bring together technical expertise, market insight, and a global network of partners. Here’s what we offer:Over 25 years at the forefront of innovation consulting, both nationally and internationally.A team of more than 100 experienced consultants from diverse backgrounds, supported by a global network of partners.Offices in Portugal, Belgium, Poland, and Germany.High success rates in securing funding and delivering impactful projects.Visit our website www.inova.business

Founded in 1997

Matosinhos, Porto, PRT

www.inova.business