Director of Marketing at Impruvon Health | USA | $135K/yr – $155K/yr

Impruvon Health

Director of Marketing

USA (Remote)

$135K/yr – $155K/yrDirector/ExecutiveFull time

Posted 3 months ago

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Job Summary

Lead end-to-end B2B marketing to build a scalable demand-gen engine and pipeline for Impruvon Health.

Own end-to-end marketing strategy and multi-channel demand generation to drive scalable pipeline.
Must-have: 6+ years in B2B SaaS marketing with proven pipeline results.
Standout: autonomy to lead outbound, digital, events, and partnerships with HubSpot mastery.

Job Description

Responsibilities

Marketing Strategy & Pipeline Ownership
Own the end-to-end marketing strategy and execution aligned to company growth goals
Define ICPs, segmentation, and go-to-market approaches for Residential Providers and government systems
Drive marketing-generated pipeline and opportunity creation, aligning closely with Sales to improve lead quality and velocity
Build and scale a repeatable demand generation engine across outbound email, digital campaigns, and conference strategies
Drive predictable, scalable pipeline and revenue contribution through marketing efforts
Design and execute multi-channel campaigns including:
Outbound email and sequencing
Digital campaigns (paid and organic)
Conference and event strategy
Partner and co-marketing initiatives
Build systems that consistently generate qualified pipeline, not one-off campaigns
Optimize conversion across the funnel (lead opportunity closed deal)
Continuously test, iterate, and refine channel performance and messaging
Own the Impruvon brand identity, ensuring a consistent and compelling voice across all channels
Develop and execute a thought leadership strategy that positions Impruvon as a trusted, mission-driven innovator in medication management
Manage public relations and external communications to increase awareness and credibility
Identify and secure speaking opportunities, awards, and partnerships that elevate the company’s profile and support sales credibility and pipeline generation
Translate complex product capabilities into clear, differentiated value propositions
Own the customer advocacy engine, including:

Requirements

6+ years of B2B marketing experience (SaaS strongly preferred)
Proven track record of building demand generation engines that consistently generate pipeline
Experience working closely with Sales to drive measurable business outcomes
Travel: Ability to travel occasionally (approx. 10–15%) for industry conferences, partner events, and company off-sites.
Technical Skills
Strong experience with HubSpot marketing suite (optimization, automation, reporting)
Deep understanding of marketing funnels, attribution, and conversion optimization
Experience executing multi-channel campaigns (outbound, digital, events, partnerships)
AI & Modern Marketing
Experience using AI tools to improve marketing execution and efficiency
Ability to leverage AI for outbound personalization, workflow automation, and rapid iteration
Player-coach mentality: willing to execute while leading
Highly autonomous with a strong sense of ownership
Comfortable making decisions in ambiguity
Analytical and results-oriented with a strong focus on ROI
Strong communicator able to align cross-functional teams
Experience in healthcare, long-term care, or regulated B2B environments
Experience in a fast-growing startup building marketing from the ground up