Director of Marketing (Hands-On Leadership) at The RGU Group | Winston-Salem, NC | $105K/yr – $115K/yr

Director of Marketing (Hands-On Leadership)

Winston-Salem, NC (Hybrid)

$105K/yr – $115K/yrDirector/Executive7+ years expFull time

Posted 6 weeks ago

The other 99% submit and hope. You're about to do something different.

Own the core demand-gen engine and marketing operations that feed sales, plus a scalable foundation for growth across brand, pipeline, and reporting.

Growth Infrastructure: Build the marketing systems, KPIs, dashboards, and reporting that guide decisions and scale impact.
Demand Generation: Own campaigns that generate qualified opportunities and improve lead quality and pipeline visibility in collaboration with sales.
Brand & Foundations: Strengthen Plushology’s market position and create a repeatable marketing platform for future growth.

Develop and execute marketing strategies aligned with company growth objectives.
Own and optimize HubSpot, including CRM management, workflows, automation, lead scoring, reporting, and customer journey development.
Establish marketing processes, KPIs, dashboards, and reporting systems.
Build and execute demand-generation campaigns that create qualified sales opportunities.
Partner closely with sales leadership to improve lead quality, conversion rates, and pipeline visibility.
Strengthen Plushology®’s brand positioning and market presence.
Manage external agencies, vendors, and marketing resources.
Create a scalable marketing foundation that supports future growth.