Responsibilities

• Own all marketing performance and reporting
• Develop and execute growth strategy across all channels
• Manage and evaluate outside vendors and agencies
• Build and manage internal marketing team
• Oversee paid media, content, social media, video, SEO, local search, and branding initiatives
• Create market-entry plans for new geographic areas
• Establish attribution and reporting systems that connect marketing spend to retained cases and revenue
• Work closely with leadership to maximize conversion rates
• Develop annual marketing budgets and growth forecasts

Requirements

• 7+ years in growth, marketing, or demand generation leadership
• Experience managing six-figure monthly marketing budgets
• Experience scaling a multi-location or multi-market business
• Strong understanding of lead generation, conversion optimization, attribution, and performance reporting
• Experience hiring and managing marketing teams
• Proven track record producing measurable revenue growth

Preferred

• Home services
• Consumer legal services
• Healthcare
• Multi-location consumer businesses
• Private-equity-backed service companies