Responsibilities

• Build and execute quarterly and annual marketing growth plans across multiple brands, audiences, offers, channels, budgets, and goals
• Lead lead-generation efforts: funnels, landing pages, email/webinar nurture systems, and conversion optimization
• Own campaign quality and brand consistency across content, social, video, and web
• Manage and coach an internal Content & Media Production Manager
• Direct outside agencies and specialist vendors, holding them accountable for deliverables, timelines, and quality
• Own marketing performance reporting leads ; conversion, spend, ROI and translate data into decisions
• Partner with leadership on budget, spend, and results

Requirements

• Demonstrated experience leading a marketing department or cross-functional team
• Strong track record in campaign planning, vendor/partner management, and performance analysis
• Excellent editorial judgment and brand instincts
• Experience with common marketing, CRM, and publishing platforms
• A track record of coaching teams and fixing what isn't working, not just reporting on it

Benefits

• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Professional development assistance
• Tuition reimbursement
• Vision insurance