Responsibilities

• Demand Generation & Growth
• Develop and evolve the demand generation strategy across paid media, SEO, email, and multi-channel programs
• Build and manage ABM programs and account signaling to identify priority accounts in the market
• Drive top-of-funnel volume and audit channel performance to optimize spend and lead activation
• Customer Lifecycle, Retention & Expansion
• Own lifecycle marketing programs from onboarding through adoption
• Execute campaigns for retention, expansion, and enterprise awareness
• Develop and manage enterprise pilot support materials
• Product Marketing & GTM
• Develop and maintain repeatable GTM launch playbooks for new features and product releases
• Partner with Head of Marketing on positioning and messaging to ensure go-to-market materials create a compelling narrative
• Equip Sales with the narratives, collateral, battlecards, ROI tools, and proof points needed to convert and expand accounts
• Team Leadership
• Manage, mentor, and develop a small team
• Set content and digital priorities in alignment with growth strategy
• Serve as a senior cross-functional partner to Sales, IRR, and Product