Responsibilities

• Develop and evolve the demand generation strategy across paid media, SEO, email, and multi-channel programs
• Build and manage ABM programs and account signaling to identify priority accounts in the market
• Drive top-of-funnel volume and audit channel performance to optimize spend and lead activation
• Own lifecycle marketing programs from onboarding through adoption
• Execute campaigns for retention, expansion, and enterprise awareness
• Develop and manage enterprise pilot support materials
• Develop and maintain repeatable GTM launch playbooks for new features and product releases
• Partner with Head of Marketing on positioning and messaging to ensure go-to-market materials create a compelling narrative
• Equip Sales with the narratives, collateral, battlecards, ROI tools, and proof points needed to convert and expand accounts
• Manage, mentor, and develop a small team

Requirements

• 8+ years of marketing experience with a strong blend of product marketing and demand generation
• Advanced degree in chemistry, biology, or related field
• Proven track record of building and executing GTM programs that drive pipeline and revenue
• Experience with ABM platforms, lifecycle marketing tools, and sales enablement frameworks
• Strong communicator and collaborator – able to work across Sales, Product, IRR, and department leaders
• Analytical mindset with ability to own performance reporting for their programs
• Direct drug discovery or B2B SaaS experience strongly preferred
• People management experience required

Benefits

• Competitive salary, variable compensation, and equity
• Broad range of medical, dental, vision, and life insurance plans for employees and their dependents, including generous coverage for a platinum PPO healthcare plan
• Short-term disability and long-term disability insurance
• Cancer and critical illness coverage
• Up to 12 weeks paid parental leave (after 1 yr tenure) and childcare FSA plan
• 401(k) + employer match (3-5%)
• Home office set up stipend for fully remote employees
• Learning and development support
• Generous and flexible vacation and leave policies