Responsibilities

• Strategic Marketing & Campaign Management
• Lead Generation & Enrollment Marketing
• Digital Marketing
• Content Strategy & Brand Management
• Market Research & Analytics
• Project & Relationship Management

Requirements

• Bachelor's degree required
• 5-7 years experience in communications and/or marketing in higher education (specifically graduate programs) or related industry.
• Experience developing and executing integrated marketing campaigns that produce measurable results.
• Experience with digital advertising platforms, marketing automation tools, CRM systems, and analytics platforms.
• Demonstrated knowledge of AEO, SEO, SEM, content marketing, lead generation, and conversion optimization strategies.
• Experience managing multiple projects simultaneously in a fast-paced environment.

Preferred

• Knowledge of enrollment marketing, adult learner recruitment, workforce development marketing, or higher education marketing preferred but not required.
• Familiarity with content management systems, marketing technologies, and basic HTML preferred.
• Experience with Adobe Creative Suite, Canva, or similar creative platforms preferred.

Benefits

• Competitive salary Comprehensive benefits package including: Medical Dental Vision Retirement Tuition benefits Generous time off Hybrid/remote work options