Responsibilities

• Develop and execute annual and multi-year marketing plans that support enrollment, revenue, and brand objectives.
• Serve as the lead marketing strategist for graduate programs, certificates, professional education offerings, and workforce development initiatives.
• Partner with academic and administrative leaders to identify growth opportunities, target audiences, and market positioning strategies.
• Create integrated marketing campaigns that move prospective students and workforce learners through the enrollment funnel.
• Develop and manage campaigns designed to generate inquiries, applications, enrollments, and program participation.
• Collaborate with the graduate enrollment team to align marketing efforts with recruitment goals and enrollment cycles.
• Support CRM and marketing automation initiatives, including lead nurturing and email marketing campaigns.
• Monitor and optimize campaign performance to improve conversion rates throughout the student journey.
• Manage and optimize digital marketing initiatives including: AEO, SEM, SEO, Paid social advertising, Display advertising, Retargeting campaigns, Video and streaming advertising, Email marketing, Website content and landing pages.
• Work with internal and external partners to ensure campaigns are effectively targeted, measured, and optimized.

Requirements

• Bachelor's degree required
• 5-7 years experience in communications and/or marketing in higher education (specifically graduate programs) or related industry.
• Experience developing and executing integrated marketing campaigns that produce measurable results.
• Knowledge of enrollment marketing, adult learner recruitment, workforce development marketing, or higher education marketing preferred but not required.
• Experience with digital advertising platforms, marketing automation tools, CRM systems, and analytics platforms.
• Demonstrated knowledge of AEO, SEO, SEM, content marketing, lead generation, and conversion optimization strategies.
• Experience managing multiple projects simultaneously in a fast-paced environment.

Preferred

• Familiarity with content management systems, marketing technologies, and basic HTML preferred.
• Experience with Adobe Creative Suite, Canva, or similar creative platforms preferred.
• Knowledge of enrollment marketing, adult learner recruitment, workforce development marketing, or higher education marketing preferred but not required.

Benefits

• Competitive salary
• Comprehensive benefits package including:
• Medical
• Dental
• Vision
• Retirement
• Tution benefits
• Generous time off
• Hybrid/remote work options