Marketing Specialist
PLUS Foundation
USA (Remote)
$60K/yr - $67K/yrIn-houseFull-timeMid level5+ years exp.
1 hr ago
Director of Marketing
Victor, NY (On-site)
$131K/yr – $196K/yrDirector/Executive5+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive Gorbel’s marketing strategy and cross-functional growth initiatives to scale revenue and brand equity.
- Must-have: 5+ years leading marketing with cross-functional influence
- Standout: Owns a multi-channel marketing ecosystem (website, SEO, paid media, marketing automation, CRM)
Job Description
Responsibilities
- Develop and execute integrated marketing strategies aligned with short- and long-term business objectives
- Serve as a key contributor to annual and multi-year business planning and growth initiatives
- Lead, mentor, and develop a high-performing marketing team; manage agencies and strategic partners
- Establish marketing goals, KPIs, and performance metrics tied to revenue, market share, and brand equity
- Lead market research initiatives to identify customer needs, competitive dynamics, and emerging market opportunities
- Monitor competitor positioning, pricing, and marketing activity; provide actionable insights for Sales and leadership
- Serve as the voice of the customer through surveys, feedback mechanisms, and data analysis
- Manage the marketing budget and allocate resources to maximize impact and alignment with strategic priorities
- Collaborate cross-functionally on pricing strategy, promotions, and market positioning
- Partner with Product, Sales, and Operations to support new product launches and business development initiatives
Requirements
- Bachelor’s degree in Marketing, Business, or a related field
- Minimum of 5 years of experience in marketing leadership
- Strong strategic, analytical, and problem-solving skills
- Proven leadership, coaching, and team development experience
- Excellent written, verbal, and presentation skills
- Demonstrated ability to influence cross-functional teams
- Proficiency in Microsoft Word, Excel, and PowerPoint
- Willingness to travel up to 20%, primarily domestic
Nice To Have
- MBA
- Experience leading an in-house marketing team
- Marketing leadership experience within a manufacturing company selling through independent distributors
Gorbel
Gorbel has 40 years experience providing overhead material handling solutions to customers in a wide range of industries and applications. Gorbel manufactures a comprehensive line of Crane Technology products, including enclosed track workstation bridge cranes, Cleveland Tramrail patented track cranes, I-beam jib cranes, gantries, and work station jib cranes. We also have an exciting line of Ergonomic Lifting products, featuring our G-Force® Intelligent Lifting Device, Easy Arm® Intelligent Lifting Arm, and G-Jib Intelligent Jib. In addition, we now offer Tether Track Rigid Rail Fall Arrest Anchor Systems. Our Shop Crane by Gorbel line of 1/2 and 1 ton Performance Lifting Systems for home garages and small auto racing/restoration shops. Gorbel cranes and lifting devices are used in a wide range of industries, including aerospace, automotive, chemicals, clean rooms, farm equipment, food & beverage, HVAC, injection molding, landfills, machine shops, metals, military, packaging, paper, pharmaceuticals, plastics, stone fabrication, textiles, and the windpower/wind turbine market.Gorbel is proud to provide high quality products and quick deliveries, backed by an experienced customer service department and supported by an international network of knowledgeable distributors.Our newest division, Gorbel Medical, takes our G-Force lifting technology that's been proven successful in the industrial sector and applies to the medical rehabilitation arena. Our new SafeGait 360 Balance and Mobility Trainer is an overhead, dynamic body-weight support system that enables therapists to perform one-on-one treatment using proven fall arrest technology to avert injury, while collecting meaningful patient performance outcomes through user-friendly software.
