Director, Marketing — Global Events and Brand Experiences

Responsibilities

• Develop and lead a global events strategy and annual plan aligned with business priorities, regional growth plans, product launches, customer segments, and sales objectives.
• Own end-to-end planning and execution for trade shows, conferences, customer summits, executive briefings, partner events, hospitality programs, and internal marketing-led experiences.
• Manage event budgets, creative development, production, logistics, staffing, agencies, vendors, executive engagement, scalable planning processes, and post-event reporting.
• Partner with Product Marketing, Sales, and executive leadership to define event goals, audience strategy, product storytelling, customer engagement plans, and executive participation.
• Lead customer-facing event experiences—including messaging, presentations, booth environments, product demonstrations, signage, and collateral—to ensure brand consistency, technical accuracy, and compelling storytelling.
• Direct and manage agencies, production partners, venues, fabricators, and vendors to ensure strong execution, brand quality, and fiscal discipline.
• Measure event performance using KPIs, customer feedback, pipeline influence, executive engagement, sales follow-up, and ROI to improve future programs and guide investment decisions.
• Serve as the brand steward for events by maintaining standards for booth design, signage, presentations, product displays, messaging, and customer experiences.
• Develop and govern event and field marketing assets while enabling internal teams, agencies, and vendors with templates, toolkits, training, and brand guidelines.
• Manage branded merchandise, promotional programs, company store needs and field branding initiatives.

Requirements

• Bachelor’s degree in marketing, business, and communications, or a related field.
• 10 or more years of B2B marketing experience, with significant leadership responsibility in global events, experiential marketing, field marketing, customer marketing, or integrated marketing.
• Proven success developing and executing global event strategies, executive experiences, customer programs, partner activations, and trade shows that support sales, product launches, customer engagement, and brand leadership.
• Strong experience leading and managing teams, agencies, vendors, budgets, and complex cross-functional initiatives involving internal, external, and executive stakeholders.
• Strong executive communication skills, with the ability to simplify complexity and present clear recommendations to executive stakeholders
• Experience using data, KPIs, and stakeholder feedback to evaluate event performance and guide investment decisions.
• Strong understanding of brand standards, creative production, event design, customer experience, and field execution.

Preferred

• Experience in renewable energy, industrial technology, infrastructure, manufacturing, power generation, or other complex B2B markets, including marketing to developers, EPCs, utilities, asset owners, operators, and investors.
• Experience managing events across North America, Europe, Latin America, the Middle East, India, and Asia Pacific.
• Experience supporting product launches, technical demonstrations, customer summits, executive briefings, and large-scale trade shows.
• Experience developing event toolkits, brand systems, field marketing assets, and customer experience standards for global teams.

Benefits

• Nextpower offers a comprehensive benefits package. We provide health care coverage, dental and vision, 401(K) participation including company matching, company paid holidays with unlimited paid time off, generous discretionary company bonuses, life and disability protection and more. Employees in certain positions may be eligible for stock compensation. All plans are in accordance with relevant plan documents. For more information on Nextpowers benefits please view our company website at www.Nextpower.com .