Responsibilities

• Provides companywide leadership by setting a Service Excellence standard and inspiring teams to achieve high performance in leasing, retention, and brand engagement.
• Oversees and develops a marketing team consisting of one Marketing Manager and one Brand and Content Manager, providing direction, mentorship, performance accountability, and professional development.
• Promotes and upholds company values, employee promise, policies, and strategic initiatives.
• Ensures timely communication with internal teams and stakeholders to proactively address marketing performance gaps and market shifts.
• Promotes a sales-driven culture by aligning marketing strategy with leasing performance metrics and occupancy goals.
• Partners with Regional Portfolio Managers and Community Managers to ensure marketing execution supports operational objectives.
• Develops and executes a comprehensive strategic marketing plan for the entire portfolio, including student housing, conventional communities, lease-ups, developments in progress, and the corporate brand.
• Oversees digital marketing strategy including PPC campaigns (Google Ads, paid social, retargeting), SEO (on-page, off-page, technical optimization), local search optimization, and ILS performance management.
• Manages digital advertising budgets and ensures strong return on investment, cost-per-lead, and cost-per-lease performance.
• Implements lead tracking systems and attribution reporting to measure marketing effectiveness across all channels.