Director of Marketing

Tallahassee, FL (On-site)

$115K/yr – $150K/yrSenior LevelFull time

Posted 5 weeks ago

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Job Summary

Own the marketing function from strategy to people, budget, and partner networks, translating market insights into campaigns and product positioning.

  • Long-range strategy and budget ownership across channels.
  • Lead and develop the marketing team with clear targets and regular reviews.
  • Turn market research and competitive intel into positioning, campaigns, and partnerships.

Job Description

Responsibilities

  • Develop and implement long-range marketing strategies that align with the company’s overall business objectives
  • Lead, train, and mentor the marketing teams, setting performance targets and conducting regular evaluation to ensure high performance
  • Conduct market research and competitor analysis to identify emerging trends, customer needs, and new growth opportunities
  • Establish and manage the marketing budget ensuring effective resource allocation
  • Oversee the creation and execution of marketing campaigns and promotional materials to ensure brand consistency across all channels
  • Collaborate with product development teams to provide market insights that influence product positioning and messaging
  • Build and maintain relationships with key industry partners, vendors, and stakeholders to support brand growth and visibility

Requirements

  • Strong leadership, communication, analytical and strategic thinking skills are essential
  • Proficiency in digital marketing tools, marketing automation platforms, and data analytics tools
  • Bachelors degree in Marketing, Business, or related field preferred.
  • At least 10-15 years of experience in marketing roles, with a minimum of 5-7 years in management positions
  • Demonstrated success in developing and executing marketing strategies and campaigns
  • Must successfully complete pre-employment testing

Benefits

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Health insurance
  • Life insurance
  • Paid time off
  • Vision insurance
Ghost Controls logo

Ghost Controls

Ghost Controls designs and manufacturers automatic gate openers, consumer electronics, and outdoor products with a focus on being first to market with the next generation of technology and solutions for the North American market. The world class executive management team has over 70 years experience designing, manufacturing, and distributing access controls. This privately held company is committed to; reinvesting in innovation, strong values and a superior culture founded on the "Golden Rule". We are passionate about our customers, culture, products, and people.

Founded in 2015
Tallahassee, Florida, USA
38 employees (6 in marketing)

Traffic Signals

Monthly Visitors
37.5K
Monthly Google Ads Budget
$3.2K
Traffic Source Mix
Search
66.6%
Direct
14.3%
Referral
4.3%
Social
4.5%
Paid
2.6%

Headcount Trend

Current headcount: ~38

Marketing Team

Marketing Team Size
5 (13% of company)
Marketing Roles Posted (Last 30 Days)
1