Director of Marketing

Responsibilities

• Collaborate with the AVP for Communications in the development of a strategic marketing and communications plan to support the seminary’s mission, goals, and objectives. Align strategies and tactics with Garrett’s institutional mission, enrollment goals, fundraising priorities, and strategic initiatives.
• Development of an annual Marketing Plan that is presented to the VP for Enrollment and the Enrollment, Marketing, and Innovation Committee of the Board of Trustees.
• Generate clear annual metric goals that align with Strategic Plan priorities and revenue targets. Align strategy with these outcomes.
• Develop a dynamic audience segmentation rhythm that guides marketing strategy leading to core outcomes.
• Create dashboards and reports that communicate marketing performance to institutional leaders.
• Maintain consistent institutional messaging, visual identity, and brand standards across digital and print.
• Develop a rhythm of project management and accountability between Marketing and Admissions, Development, Strategic Initiatives and Partnerships, and the President’s Office.
• Build a strategy for balancing long-term strategic initiatives with recurring time-sensitive requests.
• Create and manage email campaigns, paid advertisements, website and landing pages, digital content, program collateral, and deadline-focused communications.
• Develop and manage Garrett’s institutional social-media strategy and content calendar. Monitor engagement, audience growth, and content performance and use findings to guide future content and strategy.

Requirements

• Minimum of a bachelor’s degree required. Degree in marketing and/or communications is preferred
• Minimum of four years of experience with a track record of successful marketing campaigns
• Excellent organizational skills with the ability to manage multiple projects and collaborate with multiple departments
• Advanced knowledge of Microsoft Office; and Content Management Systems (CMS), website optimization and analytics, and social media
• Quality writing, communication, and editing skills are required
• Experience with graphic design and web design that drives lead generation and conversion
• Website: Wordpress and Elementor
• Email marketing and automation: Constant contact
• Digital advertising: Google Ads, Meta Ads Manager, LinkedIn Campaign manager, and YouTube
• Analytics and reporting: Google Analytics 4

Preferred

• Understanding of higher education, in particular theological education
• Understanding of Christian/denominational life and trends across U.S. and global religious contexts
• Understand the seminary’s mission and the office’s role to support it
• Spanish language proficiency
• Capable of working on both PC and Mac interfaces
• Experience in database and report writing (CSS)
• Photography and/or videography experience
• Website: Wordpress and Elementor
• Email marketing and automation: Constant contact
• Digital advertising: Google Ads, Meta Ads Manager, LinkedIn Campaign manager, and YouTube