Responsibilities

• Empower and lead a cross-functional marketing team, providing the strategic direction and professional mentorship necessary to achieve high-impact brand goals
• Develops and implements strategic marketing plans and forecasts to achieve corporate objectives for products and services
• Supports content and execution of annual Garland International Sales Conference and regional sales meetings throughout the year
• Develops marketing strategies for new products or services that comply with current company standards
• Manages resource planning, departmental budgets, and allocations to ensure achievement of objectives within designated financial limits
• Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share
• Monitors market trends and competitor activities to refine strategy and maintain a competitive edge
• Manages PR initiatives, brand communications, media relations, and social media execution, including influencer and ambassador programs
• Monitors competitor products, sales and marketing activities
• Collaborates with other executives to make high-level decisions regarding the budget and the direction of the company

Requirements

• Must possess 10+ years of marketing experience with a concentration in a manufacturing and/or construction environment preferred.
• Previous managerial experience is required.
• Possession of a bachelor’s degree in marketing, communications, business or a related field is required with a Masters’ degree preferred.
• In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.
• Must have a strong creative and artistic vision.
• Skills required in Adobe Creative Cloud include Premiere Pro, After Effects, Photoshop, and Audition.
• Knowledge in InDesign, Illustrator, Acrobat along with proficiency in Microsoft Office a plus.
• Adherence to health and safety regulations (e.g. use of protective gear).
• Driving is a requirement for this position.
• Must have the ability to think creatively, multi-task, work independently and also cooperatively as a team member.

Preferred

• Masters’ degree preferred.
• Knowledge in InDesign, Illustrator, Acrobat along with proficiency in Microsoft Office a plus.
• Ability to travel both domestically and internationally; driving is a requirement for this position.