Responsibilities

• Develop and execute the annual marketing strategy aligned with company growth goals.
• Establish KPIs, manage the marketing budget, and report results to executive leadership.
• Lead, mentor, and develop the marketing team while managing external vendors.
• Maintain and strengthen brand across all marketing channels.
• Ensure consistent messaging, creative direction, and brand standards.
• Drive qualified lead generation across franchise candidates, referral partners, and franchisors.
• Oversee website optimization, SEO, paid search, email marketing, and marketing automation.
• Monitor campaign performance and optimize ROI through data-driven decisions.
• Develop educational content, webinars, videos, and other resources.
• Support executive thought leadership, media opportunities, and podcast initiatives.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field
• 7+ years of progressive marketing leadership experience, with proven success in leadership roles
• Hands-on skills in content creation, basic design, and project management
• Experience managing multiple marketing channels simultaneously
• Exceptional written and verbal communication skills
• Strong writing, basic design, and project management abilities
• Proficient in Microsoft Office Suite
• Experience with Adobe Creative Cloud, Salesforce (Pardot), HubSpot, Canva and Monday.com or other project management tools
• Strategic thinker with strong initiative

Preferred

• Franchise industry experience