Director, Marketing & Franchise Operations

Los Angeles, CA (Hybrid)

$150K/yr – $180K/yrDirector/Executive8+ years expFull time

Posted 3 months ago

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Job Summary

Own the central operations that turn franchise, creative, and category strategy into structured, on-track programs across global teams.

  • Operations and governance: translate strategy into actionable plans, timelines, and budgets with clear ownership and milestones.
  • Workflow and asset controls: standardize processes, trackers, asset management, and approval workflows to drive efficiency and brand consistency.
  • Cross-functional orchestration: lead meetings and act as the hub for Content, Sales, Global Brand, Marketing, and international groups to maintain alignment and timely execution.

Job Description

Responsibilities

  • Partner with franchise, creative and category leadership to support planning processes by providing operational oversight and managing key deliverables.
  • Translate high-level franchise strategies and go-to-market roadmap into actionable project plans, timelines, and budgets for all cross-functional teams.
  • Establish and manage the operating rhythm for the franchise, creative and category management team, including planning calendars, key milestone tracking, and meeting cadences.
  • Develop and implement standardized processes and tools (e.g., project trackers, asset management systems, approval workflows) to drive efficiency and operational excellence.
  • Proactively identify and resolve operational bottlenecks, ensuring initiatives remain on schedule and within budget.
  • Act as the central operational hub and primary point of contact for franchise, creative and category management-related activities, ensuring clear communication between Content, Consumer Products, Sales, Global Brand, Marketing, and International teams.
  • Lead cross-functional team meetings to ensure all stakeholders are aligned on priorities, timelines, and responsibilities.
  • Manage the creation and distribution of core franchise, creative and licensing plan materials, including brand guidelines, planning calendars, licensing go-to-market and asset toolkits, ensuring all teams have the information they need to execute.
  • Oversee the approvals process for creative and franchise marketing materials, ensuring brand consistency and timely feedback.
  • Manage budgets, including tracking invoices and providing regular financial updates to leadership.

Requirements

  • 8+ years of experience in a brand operations, marketing operations, project management, or franchise management role, preferably within the entertainment, toy, or consumer products industry.
  • Exceptional project management and organizational skills, with a proven ability to manage multiple complex projects simultaneously in a fast-paced environment.
  • Demonstrated experience in developing and implementing operational processes and tools to improve team efficiency and effectiveness.
  • Superb communication and interpersonal skills, with a talent for building consensus and driving alignment across diverse, cross-functional teams.
  • A strategic thinker with an operational mindset; able to understand the big picture and master the details required to get there.
  • Experience managing budgets and complex project schedules.

Benefits

  • Growth and Career Opportunities
  • Flexible Work Hours
  • Innovation, Collaboration and Fun
  • Comprehensive Benefits
  • Other fun Perks!
Spin Master Ltd logo

Spin Master Ltd

3.2 Glassdoor

Spin Master Corp. (TSX:TOY) is a leading global children's entertainment company, creating exceptional play experiences across its three creative centres: Toys, Entertainment and Digital Games. With worldwide toy distribution, Spin Master is best known for award-winning brands including PAW Patrol®, Melissa & Doug®, Bakugan® and Rubik's® Cube, and is the global toy licensee for other iconic properties. Through its in-house entertainment studio, the company creates and produces captivating multiplatform content including powerhouse preschool franchise PAW Patrol, along with other original shows, short-form series and feature films. With an established presence in digital games anchored by Toca Boca® and PiknikTM, Spin Master engages 60 million active users monthly in open-ended, creative and safe play. With 29 offices spanning nearly 20 countries, Spin Master employs more than 2,500 team members globally.

Founded in 1994
Toronto, Ontario, CAN
3.1K employees (824 in marketing)
64% recommend to a friend
62% CEO approval

Traffic Signals

Monthly Visitors
260.8K
Traffic Source Mix
Search
44.7%
Direct
45%
Referral
6.1%
Social
2.4%
Paid
1.5%

Headcount Trend

Current headcount: ~3.1K

Marketing Team

Marketing Team Size
379 (12% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$46.5M
Last Raise
$45.8M
Post IPO Secondary, 4 years ago

Funding History

  • Nov 2022
    Post IPO Secondary • $45.8M
  • Aug 2015
    Post IPO Equity • $761.3K

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