Director of Marketing

Responsibilities

• The marketing director is a departmental leader who must be fluent in problem solving, process creation and internal sales. This person must demonstrate strong self-management and self-leadership skills, anticipating the needs of stakeholders, proactively addressing gaps and shortfalls in budgets and continually evolving marketing practices in order to remain relevant, driving desired results.
• The person in this role is responsible for nurturing close relationships with other departments to ensure marketing strategies support needs and goals of all revenue producing areas.
• The marketing director is wholly responsible for the development and execution of the property-level marketing plan consisting of strategies and campaigns promoting on-brand messaging to customers through traditional, digital and social media channels.
• The person in this role is responsible for building targeted campaigns and activating channels to drive consumer awareness and preference, increasing market share, and building broader asset and brand awareness.
• This role focuses on showcasing property and venue programming, activation and promotions to hotel guests, local patrons and destination visitors.

Requirements

• Five years’ experience in hotel marketing, digital or related professional field.
• Demonstrated competency managing outside agencies.
• Demonstrated competency in copywriting.
• Basic understanding of HTML.
• Excellent time management skills.
• Strong working knowledge of Instagram, Facebook, Twitter and LinkedIn.
• Excellent written and verbal communication skills.
• Competency in Adobe design programs.
• Average or better knowledge of Microsoft Excel.

Benefits

• Multiple Tiers of Medical Coverage
• Dental & Vision Coverage
• 24/7 Teledoc service
• Free Maintenance Medications
• Pet Insurance
• Hotel Discounts
• Tuition Reimbursement
• Paid Time Off (vacation, sick, bereavement, and Holidays).