Responsibilities

• Growth Marketing
• New guest and new member acquisition across organic, local, and partnership channels for Formula Fig's physical locations.
• Retention and lifecycle marketing — membership renewal, win-back, and repeat-purchase programs across both brands.
• Attribution and measurement — clean, trustworthy reporting on what's driving (or not driving) acquisition and revenue.
• Brand Marketing
• Own and evolve brand strategy and positioning for Formula Fig and FFFormulations as distinct but related brands — ensuring each stays distinctive, relevant, and compelling to our target guests.
• Translate guest insights, cultural trends, and business priorities into actionable brand strategy, and steward consistent brand expression across every channel and guest touchpoint.
• Creative direction, in partnership with the CEO & creative team, across campaigns, content, and launch materials — with clear objectives, briefs, timelines, and measures of success for every campaign.
• Fig Fans, our influencer and community ambassador program as a core acquisition and brand-awareness channel.
• Social channel strategy and execution across Instagram, TikTok, and LinkedIn, content calendar, production ownership, and performance reporting.

Requirements

• Experience: 8–10+ years in marketing, including at least 3–5 years in a leadership role owning strategy and a team.
• Range: A genuine hybrid track record — you can point to real growth marketing results (acquisition, conversion, retention) and real brand marketing results (positioning, campaigns, partnerships, PR) in the same career, not just one. Strong brand, creative, and cultural instincts, paired with commercial and guest-behavior awareness.
• Industry: Experience in multi-location retail, hospitality, or beauty/wellness services, and/or DTC consumer products — dual exposure to both is a strong plus given this role spans both.
• Reporting: Comfort owning KPI reporting directly to a CEO or board, including brand health measures (awareness, consideration, perception, engagement, loyalty) alongside growth metrics — you build the dashboard, not just fill in someone else's.
• Environment: Founder-led or startup company experience — you're comfortable with ambiguity, fast pivots, and building process rather than inheriting it. An entrepreneurial mindset, strong judgment, and a bias toward thoughtful action.
• Management: A track record of managing both people and external partners/agencies effectively, including coaching and developing team members.
• Community: Experience building or scaling an influencer, ambassador, or community advocacy program — a Fig Fans-style layer is central to this role, not an afterthought.

Benefits

• Health benefits, paid time off, and standard employment benefits per your country/state of residence.
• Employee discount across Formula Fig locations and FFFormulations products.