Responsibilities

• You hold the player-growth P&L: acquisition, first deposit, repeat deposit, retention, win-back and referral, judged on paying players and their lifetime value rather than installs or sign-ups.
• You run paid media on Meta, Google and Apple Search Ads directly: audiences, suppression, server-side conversion signals, budget moves argued from cohort quality.
• You design and price promotions: every offer costed against incremental paying users before it ships and read against a holdout afterwards.
• You brief, test and judge ad creative. We treat creative as a growth lever, not a production task, and the data says it matters more than targeting.
• You run lifecycle on our in-house CRM platform: activation sequences, win-back by recency, at-risk saves for high-value players, cadence and channel decisions.
• You operate an AI/API layer that does the typing: analysis, audience builds, copy variants, reporting. You direct it and you are the approval gate on anything live, on incentive spend and on budget changes.
• You work inside a regulated consumer market: responsible-gaming rules, claim hygiene and brand vocabulary are part of the craft here.

Requirements

• At least five years personally running paid and lifecycle marketing for a consumer product, with numbers you moved and can explain.
• Hands-on ownership of ad creative and offers, not only media buying.
• Working fluency with APIs and AI tools for analysis and execution; attribution argued from cohorts and holdouts rather than platform dashboards.
• Direct experience on Meta, Google and Apple Search Ads campaigns with evidence of cohort quality.
• Time in a compliance-heavy consumer vertical such as fintech, lending, crypto, trading or telehealth.
• Candor, ownership of your own numbers, and comfort being the person who approves rather than the person who executes everything by hand.

Preferred

• Regulated consumer or gaming experience. The domain is learnable in the first 90 days if the rest is there.
• Email deliverability operations.
• AI agents or LLM tooling used in a production growth workflow.