Responsibilities

• Own end-to-end GTM execution for North America - from building into launch plans and defining market specific timelines through to post-launch performance tracking and optimization alongside the marketing team and in strong partnership with the EU Marketing Director
• Lead cross-functional coordination across local Commercial, Operations and Marketing teams to ensure seamless, on-time execution
• Develop retailer-specific plans for key accounts, ensuring Morphe launches with impact at Ulta Beauty, Target and beyond
• Build and maintain a robust marketing calendar, connecting brand moments, retail calendars and innovation launches
• Act as the connective tissue between global strategy and North America execution - translating brand direction into locally relevant, commercially driven plans
• Lead, manage and develop the Social Media Manager and their team to build and execute best-in-class social media marketing
• Co-develop the social strategy collaboratively with the Social team, VP of Marketing, and with input from Marketing Ops and Growth
• Champion a bold, culturally relevant and on-brand social presence across all key global platforms with an aligned focus on social platform trend and growth
• Stay ahead of platform trends, creator culture and emerging formats to keep Morphe at the forefront of the conversation
• Lead, manage and develop the Sr. Manager, Influencer Marketing and their team

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field
• 10+ years of experience in the beauty industry
• Proven track record working with major North America beauty retailers — Ulta Beauty and/or Target experience strongly preferred
• A senior, well-rounded marketeer with broad expertise across social, influencer, trade marketing and digital
• Demonstrated ownership of end-to-end GTM processes, from planning through to post-launch analysis
• Experience managing co-op budgets and building retail marketing plans alongside commercial teams
• Experience working with retail media agencies on paid media strategies within retail environments
• Equally strong in strategy and execution, able to develop a sharp plan & roll up their sleeves to deliver it
• A natural people leader with a track record of developing high-performing teams
• Strong commercial acumen with the ability to connect marketing activity to measurable business results