Forma Brands LLC logo

Forma Brands LLC

Brand · Cosmetics

2.7

Company overview

We are a dynamic, forward-thinking beauty brand that thrives at the intersection of beauty and digital innovation. Dedicated to empowering self-expression and beauty through our high-quality, accessible products.FORMA has a flexible work program designed to create options for our corporate team-members, which provide greater flexibility, additional well-being + work life balance options, and allows us the ability to widen our talent pool + increase diversity in our organization. Our workspaces are not limited to our offices in San Francisco, Los Angeles, New York + London . We know our team-members want flexibility, with the ability to maintain a physical space to connect + collaborate with each other. We have adapted our ways of working + found the value in the flexibility it provides. Our team-members work with their leaders to determine the best fit for the needs of their role – whether that’s in a hybrid capacity, fully remote, or for a few specific roles – consistently in office.
Founded in 2020
Los Angeles, California, USA
55 employees (9 in marketing)
25% recommend to a friend
21% positive business outlook

Salaries

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People

Headcount trend

Company growth over the last 12 months

Headcount -5.2% year over year

Funding

Total funding

$6M

Last raise

$6M

Private Equity, 2 years ago

Funding history

Jun 2024

Private Equity Round FORMA Brands · $6M

Aug 2019

Private Equity Round FORMA Brands

Audience

Monthly website visitors
546.9K
Month over month-4.4%
Quarter over quarter-20.9%
Top sourceDirect (48.6%)
Ad budget per month$79.9K
Average search rank49.3
Traffic source mix
Direct
48.6%
Search
42.8%
Referral
4.1%
Social
3.5%
Paid referral
0.8%

LinkedIn followers

Follower count and growth

Total followers

12.5K

12-mo growth

+23.6%

Monthly growth

+0.4%

News

Links