Director of Marketing

Miami, FL (On-site)

$110K/yr – $130K/yrDirector/Executive8+ years expFull time

Posted 3 weeks ago

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Job Summary

P&L ownership drives omni-channel retail marketing execution across digital, in-store, and local touchpoints with a small team; own campaigns that lift store traffic, revenue, and ROI.

  • Own omni-channel marketing strategy across digital, in-store, and local touchpoints to drive traffic and revenue.
  • Lead performance marketing on Meta, Google, CRM, email, and SMS/MMS with GA4-backed optimization.
  • Shape brand positioning for luxury jewelry and financial services while coordinating with store leadership and multicultural South Florida audiences.

Job Description

Responsibilities

  • Own end-to-end marketing strategy across digital, in-store, and local channels
  • Lead performance marketing across Meta, Google, SMS/MMS, email marketing, and CRM platforms
  • Drive campaigns that directly support store traffic, sales, customer acquisition, and seasonal promotions
  • Oversee brand positioning for luxury jewelry, resale, and financial services
  • Manage marketing budget with a strong focus on ROI, forecasting, performance accountability, and resource allocation
  • Utilize Google Analytics 4 (GA4) and other reporting tools to analyze campaign performance, customer behavior, and opportunities for optimization
  • Develop and execute SEO strategies to improve organic visibility, website performance, and customer acquisition
  • Analyze campaign performance and continuously optimize digital strategies based on data-driven insights
  • Create and present marketing reports, campaign results, and strategic recommendations to leadership
  • Work closely with store leadership and operations to align messaging and promotions across locations

Requirements

  • 8–12+ years of marketing experience, including leadership responsibility
  • Strong background in retail, luxury, or high-volume consumer-facing businesses
  • Proven experience in performance marketing across Meta, Google, CRM, email, SMS/MMS, and digital advertising channels
  • Hands-on experience with GA4, SEO strategy, digital analytics, and marketing performance measurement
  • Experience developing and executing integrated email, SMS, and MMS marketing campaigns
  • Strong analytical skills with the ability to interpret data, identify trends, and translate insights into business decisions
  • Experience managing marketing budgets with a strong understanding of ROI, forecasting, and financial accountability
  • Experience managing external agencies, vendors, and media partners
  • Demonstrated ability to tie marketing activity directly to revenue outcomes and business growth
  • Strong presentation skills with the ability to communicate strategy, results, and recommendations to leadership

Preferred

  • Note: We are looking for cultural fluency and market understanding, not any specific demographic requirement.
  • Experience in culturally nuanced, community-driven marketing is highly valuable
Five Star Jewelers logo

Five Star Jewelers

www.fivestarjewelers.com

Founded in 1991
Miami, Florida, USA
36 employees (6 in marketing)