Responsibilities

• Digital Ecosystem & Website Management
• Website Oversight: Act as the primary owner of the corporate website, ensuring high performance, security, and seamless user experience (UX) for personal and commercial banking clients.
• Content Optimization: Manage regular updates, landing page creation for new products (mortgages, small business loans), and SEO/SEM strategies to drive organic and paid traffic.
• Compliance: Ensure all digital content adheres to banking regulations (FDIC, Equal Housing Lender, etc.) and accessibility standards.
• Social Media & Online Activation
• Social Strategy: Develop and execute an aggressive social media roadmap (LinkedIn, Instagram, Facebook, X) to increase brand equity and community engagement.
• Activation Campaigns: Launch digital “activations”-such as webinars, online financial literacy workshops, and interactive community spotlights-to convert followers into customers.
• Influencer & Partner Relations: Manage collaborations with community leaders, local businesses, and Detroit-based organizations to amplify the bank’s digital reach.
• Multi-Channel Communications & Newsletters
• External Communications: Lead the production of a newsletter, focusing on financial health tips, bank news, and community impact stories.

Requirements

• Bachelor’s degree in finance, accounting, or a related field.
• Previous experience as a banking Commercial Credit Analyst required. 3+ years’ experience working with credit or loan evaluation preferred.
• Work independently on credit assessments.
• Customer service experience with both internal and external customers.

Preferred

• Experience: 7-10 years of progressive marketing experience, preferably in financial services or a mission-driven environment.
• Digital Mastery: Proven track record in website management (CMS such as WordPress) and managing professional social media accounts for a corporate brand.
• Communication Excellence: Exceptional writing and editing skills with the ability to pivot voice between high-level executive briefs and engaging community-focused newsletters.
• Technical Stack: Experience with Google Analytics, email marketing platforms (Mailchimp, Constant Contact, etc.) social media scheduling tools (Hootsuite, Sprout Social, etc.).
• Cultural Competency: A deep understanding of and passion for serving under-represented and minority communities.

Benefits

• health, dental, vision, life, and disability insurances. Also, 401(k) and paid time off.