Responsibilities

• Develop and execute marketing strategies to increase FIRDAPSE awareness, adoption, and market share within the oncology LEMS segment; specifically within the GPO/community oncology setting
• Lead the development of omnichannel promotional campaigns (print, digital, and in-person) to effectively communicate FIRDAPSE’s value proposition to community oncologists both HCPs, and patients
• Align marketing initiatives with sales, medical affairs, and market research teams to optimize impact and execution
• Conduct market analysis, competitive intelligence, and consumer insights research to inform strategic decisions
• Drive brand positioning and messaging for the oncology segment, ensuring clarity and differentiation
• Represent Catalyst at key community oncology conferences and industry events, focusing on increasing FIRDAPSE's visibility in SCLC treatment discussions
• Contribute to the development of the annual brand tactical plan, with a focus on HCP and patient marketing, omnichannel engagement, and strategic execution
• Partner with medical, legal, and regulatory teams to ensure compliance with all promotional activities
• Oversee relationships with agency partners, consultants, and key advocacy organizations to drive brand initiatives
• Monitor budget performance and optimize resource allocation for maximum ROI