Responsibilities

• Lead annual marketing and event planning across all locations
• Develop campaigns, events, and promotional initiatives that drive attendance, vendor participation, and revenue
• Support vendor attraction, retention, and engagement initiatives in coordination with operational leadership
• Manage external agency relationships, media plans, and creative approvals
• Oversee marketing budgets and performance reporting
• Define and track KPIs tied to business outcomes
• Maintain brand standards and campaign consistency across locations
• Coordinate marketing activity across paid media, organic social, CRM, website, events, and local execution
• Oversee public relations, earned media, and crisis communications support
• Support website and e-commerce performance as core business channels

Requirements

• 7+ years of marketing leadership experience
• Experience managing multi-channel marketing campaigns and event strategy
• Strong budgeting, KPI reporting, and performance analysis
• Experience managing agencies and external vendors
• Ability to balance strategic planning with practical execution
• Strong communication and organizational leadership skills

Preferred

• Experience in entertainment, hospitality, retail, attractions, events, tourism, or other high-volume consumer environments
• Multi-location operational experience strongly preferred
• Bilingual English/Spanish communication skills preferred