Director of Marketing, Enterprise AI

San Francisco, CA (On-site)

$196K/yr – $245K/yrDirector/Executive7+ years expFull time

Posted 3 weeks ago

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Job Summary

Own strategic product marketing for a complex enterprise AI platform, turning technical proof into buyer-facing content and enabling a scaled field motion with sales and deployment partners.

  • Responsibilities: define ICP and messaging architecture to steer collateral; translate evals and model details into credible buyer content; build sales enablement and field demos for a CRM-less team.
  • Workstreams: GTM messaging and competitive narrative; technical storytelling for enterprise buyers; ABM motion and vertical plays with field marketing.

Job Description

Responsibilities

  • Own positioning and messaging end-to-end — define the ICP, build the competitive narrative, and stand up the messaging architecture everything else runs on
  • Translate technical proof points (evals, RL environments, model behavior) into content that credibly reaches technical buyers: POVs, case studies, executive bylines, sales narrative
  • Build sales enablement from scratch — pitch decks, battlecards, objection handling — for a sales team currently working without a CRM or existing collateral
  • Partner on the front line with sales and a deployment strategist/solutions architect — joining demos and discovery calls to close knowledge gaps in real time as the team ramps
  • Shape account-based, vertical-specific motions (banking, insurance, retail, legal) in partnership with field and growth marketing, who will already be staffed and running events by fall
  • Stand up a minimum-viable digital presence (microsite/landing pages) with support from web dev
  • Use AI tooling aggressively to operate above your weight class — this function doesn't have the headcount yet for a traditional team structure
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