Director of Marketing and Enrollment Management

Boston, MA (On-site)

$90K/yr – $105K/yrDirector/Executive5+ years expFull time

Posted 5 weeks ago

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Job Summary

Own enrollment, retention, and communications strategy for a bilingual private school, turning data into decisions that drive inquiry-to-enrollment flow and family engagement across campuses.

  • Enrollment and retention ownership: develop mission-aligned strategies and dashboards for leadership and the Board.
  • Data-informed planning: monitor inquiries, applications, enrollment, retention, and withdrawals to steer recruitment and outreach.
  • Marketing and engagement: align annual marketing, family communications, and cross-campus outreach with school priorities.

Job Description

Responsibilities

  • Develop and implement mission-aligned enrollment and retention strategies, including short- and long-term planning
  • Oversee admissions and enrollment processes, ensuring a responsive and relationship-centered experience for prospective and current families
  • Monitor and analyze inquiry, application, enrollment, retention, and withdrawal data to support strategic planning and decision-making
  • Develop enrollment projections, dashboards, and reporting structures for leadership and Board-level planning
  • Support retention and family engagement initiatives, including outreach, feedback collection, and community engagement efforts
  • Oversee enrollment systems and platforms, ensuring data accuracy, consistency, and effective information sharing
  • Collaborate with school leadership on tuition, financial aid, enrollment agreements, and related policies and procedures
  • Represent the School and oversee all on-site and off-site admissions-related events
  • Develop and implement annual marketing and communication strategies aligned with the School’s mission and strategic priorities
  • Collaborate with school leadership and operational teams to support effective family communication, engagement practices, and communication workflows

Requirements

  • A Bachelor's degree in Business, Marketing, Communications, or Education
  • 5+ years of experience in admissions, recruitment, or marketing, typically with 3+ years in a leadership or supervisory role
  • Understanding of, or experience within, admissions, private school marketing, or similar educational landscapes
  • Experience developing and executing marketing campaigns to boost inquiry and application volume
  • Ability to interpret enrollment data and analytics to inform and adjust recruitment strategies
  • Fluency speaking and reading German

Preferred

  • Experience in a non-profit and/or school setting.

Benefits

  • An inspiring, multicultural work environment with motivated colleagues and engaged families from around the world
  • A collaborative and supportive team that values autonomy, independence, creative thinking, and pedagogical excellence
  • Comprehensive medical, dental, and vision insurance
  • A 401(k) retirement savings plan with employer matching contributions
  • Opportunities for professional development and lifelong learning
  • The academic year is 180 days running from August 1 to June 30. Staff are paid semi-monthly
  • GISB operates across two campuses. Occasional travel between campuses is an expected part of the role and may be required for meetings, general conferences, professional development, or other school-related responsibilities. Such travel is considered part of the employee’s regular duties.
  • Generous scheduled school breaks throughout the year (October, December/January, February, April, and summer)
German International School Boston logo

German International School Boston

German International School Boston is a bilingual independent school for students from preschool to grade 12. Learning at GISB is a multilingual, multicultural experience – you will hear a lot of German in the hallways, and our vibrant community also includes speakers of Spanish, French, Hebrew, Mandarin, Turkish, Russian, Akan, and more. GISB graduates gain native-level proficiency in English and German, and receive both a Massachusetts high school diploma and a German International Abitur honors diploma. In multi-grade classrooms, dedicated teachers address each learner’s unique needs as we prepare students for success in a global world. GISB actively seeks to forward the diversity of our committed, collegial, international faculty and staff.

Founded in 2001
Boston, Massachusetts, USA
57 employees (3 in marketing)

Traffic Signals

Monthly Visitors
4.3K

Headcount Trend

Current headcount: ~57

Marketing Team

Marketing Team Size
1 (2% of company)
Marketing Roles Posted (Last 30 Days)
1