Director of Marketing & Enrollment Growth

Responsibilities

• Develop and personally execute offline marketing strategies focused on increasing domestic student enrollment and brand awareness in Orange County.
• Create actionable 30/60/90-day marketing and outreach plans with measurable goals, timelines, and lead generation targets.
• Identify target student and parent demographics, local market opportunities, and effective channels for reaching prospective families.
• Design and execute local marketing campaigns that generate qualified prospective-family leads and student enrollment opportunities.
• Collaborate closely with the Admissions team to align marketing initiatives with student recruitment goals and enrollment priorities.
• Leverage existing Orange County professional and community relationships to establish strategic partnerships and referral opportunities.
• Personally identify, contact, and develop relationships with local schools, educational organizations, youth organizations, parent groups, businesses, chambers of commerce, and community leaders.
• Build referral partnerships and outreach programs that connect Concord with prospective students and families.
• Proactively identify new partnership opportunities and independently manage outreach from initial contact through execution and follow-up.
• Represent Concord at community events, networking functions, education fairs, and local business or community gatherings.

Requirements

• 5+ years of experience in marketing, field marketing, community marketing, strategic partnerships, business development, student recruitment, or a related field.
• Demonstrated experience developing and executing marketing strategies or campaigns that generate measurable leads, customer acquisition, or enrollment-related results.
• Strong knowledge of offline marketing, grassroots marketing, community outreach, and relationship-based lead generation.
• Established professional or community network in Orange County, or a demonstrated ability to quickly build productive local partnerships.
• Proven ability to independently develop, launch, and execute marketing initiatives from concept through completion.
• Experience developing strategic partnerships, referral programs, local marketing campaigns, or community engagement initiatives.
• Strong communication, networking, presentation, and public speaking skills.
• Results-oriented mindset with the ability to connect marketing activities to measurable lead generation and growth objectives.
• Comfortable working in a hands-on environment and personally managing outreach, events, partnership development, and follow-up activities.
• Strong organizational skills, initiative, and ability to work independently in a growing organization.

Preferred

• Ideal candidate is a hands-on marketing and business development professional with strong Orange County connections and a proven ability to generate measurable results.
• You should be someone who:
• Has existing relationships within Orange County that can help connect Concord with prospective students and families.
• Is comfortable personally conducting outreach, developing partnerships, attending events, and following up with prospective leads.
• Has demonstrated success generating leads or driving growth through offline marketing and relationship-based strategies.
• Can identify effective ways to reach local parents and students, particularly families considering private education.
• Takes ownership of results and is motivated by measurable lead generation and enrollment growth.