Responsibilities

• Net-New User Growth (Primary KPI) – Own the growth plan and execution to increase net-new users/help seekers served month-over-month
• Build and manage a measurable acquisition + activation model (channel targets, conversion assumptions, customer satisfaction)
• Create a weekly operating cadence (dashboard, insights, priorities, experiments, decisions)
• Category Creation Marketing – Actualize the refined brand positioning to build adoption of a service many people don’t yet know exists, helping workers recognize their situation as legitimate, nameable, and worthy of support
• Develop messaging, campaigns, and content that reach people before they think to search, and make Empower Work feel immediately relevant and safe
• Ensure positioning, tone, and narrative consistency across channels
• Multi-Channel Acquisition + Lifecycle Execution – Own day-to-day execution and optimization across a practical 2026 channel mix, including website + conversion optimization, SEO, Email/lifecycle journeys, Social content/campaigns, Paid experiments, Emerging channels/tools
• Partnerships, Referrals, and Community-Led Growth – Support in our efforts to build and scale partner referral pathways with organizations workers already trust
• Create partner enablement toolkits and lightweight co-marketing motions that drive measurable referral volume
• Collaborate with Partnerships Lead to support partner marketing as a secondary growth lever

Requirements

• 9-10+ years of relevant marketing experience, with hands-on ownership of multi-channel growth execution
• Demonstrated ability to drive specific growth KPIs (acquisition, activation, conversion, retention) with an experimentation mindset
• Experience marketing “invisible” services and/or category creation, especially in high trust contexts (e.g., crisis support, worker rights, healthcare-adjacent services)
• Strong analytical orientation: you can instrument funnels, interpret data, and make tradeoffs
• Excellent writing / editing skills; you can produce crisp messaging and campaign copy quickly
• Prior experience managing at least one direct report and/or leading junior contributors/contractors

Nice to have

• Experience in scalable technology-based nonprofits or socially conscious products
• Experience with category creation
• Experience managing teams and contractors
• Experience working in nonprofit or mission-driven environments

Benefits

• 12ish paid holidays
• Unlimited paid vacation
• Paid sick time
• Paid family and medical leave
• QSEHRA healthcare reimbursement
• 401K through Betterment
• workspace stipend
• professional development funds
• This position is exempt.