Responsibilities

• Develops and oversees overall brand strategy and management, advertising, promotion, digital marketing including social media, and public relations.
• Manages the institution’s aesthetic vision and voice in all content including graphic identity, collateral materials, digital presence, advertising, promotional programs, and signage.
• Use data-driven analysis to optimize marketing investments, media spend, promotional effectiveness, and audience growth strategies
• Ensures the successful execution of all marketing initiatives across print, digital, and on-site channels through both individual contributions and through the work of the marketing team.
• Serve as a strategic partner to exhibits, programming, development and guest engagement teams to create an outstanding guest experience and improve attendance and revenue outcomes.
• Bring audience insight into planning and programming decisions to support relevance and impact of programming and exhibits.
• Lead the development and execution of integrated marketing plans for exhibits, programs, and signature events in partnership with other teams.
• Serve as the museum's PR and media relations lead — developing communications plans that increase earned media coverage of exhibits, programs, events, and institutional milestones
• Cultivate and sustain working relationships with local journalists, media outlets, and community partners.
• Lead, mentor, and develop marketing team to successfully achieve individual and departmental goals.

Requirements

• Commitment to Discovery Lab’s mission to inspire children, connect families, and build community through exploration, exhibits, programs, and play.
• 7+ years of progressive marketing experience, including brand strategy and campaign leadership
• Demonstrated hands-on design and production skills and experience using Adobe Creative Suite tools
• Track record of driving measurable audience or revenue growth (attendance, sales, subscriptions, or memberships) and comfort with marketing analytics tools and data-informed decision-making
• Strong writing skills across formats — from press releases to social captions to campaign copy
• Experience managing direct reports, freelancers, and vendors to accomplish short and long-term goals
• Demonstrated success as a cross-functional partner — influencing product, program, or experience decisions beyond the marketing department

Preferred

• Experience marketing to families or in attractions, museums, entertainment, hospitality, or nonprofit sectors, preferred
• PR and media relations experience in a local market, preferred
• Familiarity with membership or subscription business models, preferred