Responsibilities

• Responsible for the leadership of the marketing department.
• Work closely with the VP of Development and Marketing to implement short-term and long-term strategic goals for the Museum.
• Coordinate with Marketing Content Specialist for all owned media; develop a culture of storytelling and promote a culture of membership and philanthropy. Ensure coordination of messaging across social media, website, and e-communications.
• Develop, implement and manage marketing metrics to optimize media mix and track long term goals; report results on a regular basis.
• Understand visitor profiles to reach core audience and identify strategies and market placement to reach new audiences; research and evaluate Museum’s online and offline audiences and refine marketing model; identify trends and forecast attendance.
• Develop community-based programs and events to help broaden audience participation.
• Coordinate with Marketing Content Specialist to create short-term marketing and public relations campaigns.
• Manage Museum’s internal communications and coordinate with Marketing Content Specialist on graphic design for all promotional, collateral and advertising materials and publications; ensure alignment with brand standards and the promotion of a consistent organizational image.
• Oversee marketing plans to promote all earned revenue streams, including admissions, group sales, museum rentals, DISCOVERY retail store sales and birthday experiences.
• Plan and conduct media relations and as needed, related to crisis communications.

Requirements

• Bachelor’s degree and at least five years of relevant work experience.
• Strong oral and written communication skills.
• Proficiency with Microsoft Office applications: Word, Excel, PowerPoint, Outlook
• Strong knowledge of social media sites like Facebook, Twitter,Instagram
• Strong organizational skills, planning skills, and initiative.
• Ability to maintain effective working relationships with staff members and general public.
• Ability to work flexible schedules may include assignments outside of established office hours, such as weekends or holidays.
• Ability to work independently required.
• Physical activities required include and are not limited to visual acuity and hearing, clear communication of the English language, light and heavy lifting, typing, sitting, bending, walking and standing.

Benefits

• DISCOVERY pays 100% of the premium for Employee Basic Life Insurance, Medical, Dental, Long-term and Short-term Disability coverage
• Additional optional benefits include Vision Insurance, Critical Illness Insurance, FSA, Accident Insurance, Child and Spouse Life Insurance
• 401(k) Plan + Match
• 13 paid holidays
• Generous vacation time
• Free annual museum membership
• Accrued sick time