Digital Marketing/Communications Senior Specialist: Paid Media Activation — Programmatic, Paid Social & Paid Search
Cox Automotive Inc.
Atlanta, GA (Remote)
$74K/yr - $111K/yrIn-houseFull-timeSenior level4+ years exp.
2 days ago
Director of Marketing & Digital Media
Pueblo, CO (On-site)
$58K/yr – $60K/yrSenior LevelFull time
Posted 5 months ago
Job Summary
Drive YMCA marketing, PR, and digital presence with a data-informed, storytelling-first approach to growth and community impact.
- Own annual marketing plans, media relations, and integrated campaigns across membership, programs, and fundraising.
- Must-have: demonstrated video production/digital storytelling and analytics experience.
- Standout: broad role spanning brand, partnerships, budgeting, and crisis communications.
Job Description
Responsibilities
- Develop and implement an annual marketing and communications plan aligned with the YMCA’s strategic priorities, with storytelling at its core
- Serve as the primary Association spokesperson for media inquiries, community relations, and crisis communications
- Ensure all marketing communications are coordinated, mission-driven, and effective in reaching target audiences
- Lead brand strategy and consistency across all programs, services, and communication channels
- Proactively engage media through storytelling, including feature stories, Op/Ed pieces, PSAs, and human-interest content
- Serve as the marketing/PR liaison to internal teams, branches, and community partners
- Create and execute integrated campaigns for membership, programs, and fundraising initiatives
- Utilize demographic and engagement data to inform marketing strategies and program promotion
- Support pricing strategy communication and positioning
- Develop presentations and materials for board, community, and fundraising efforts
Requirements
- Bachelor’s degree in marketing, communications, media, or related field preferred (or equivalent experience)
- Demonstrated experience in video production, editing, and digital storytelling required
- Strong understanding of social media, content strategy, and digital marketing trends
- Experience with web analytics, social listening tools, and content management systems
- Ability to manage multiple projects with tight deadlines
- Strong attention to detail and proofreading skills
- Creative, innovative, and collaborative mindset
- Knowledge of Google Analytics, Google Ads, and digital advertising platforms
- Ability to connect with and represent diverse community audiences
- Experience leading organizational change and communication strategies
Benefits
- Free YMCA Staff Membership
- Program discounts
- Employee Assistance Program
- Generous retirement benefits - 12% after eligibility is met
- Paid Vacation, Sick Days, and Holidays
- Medical, Dental & Vision Insurance
- Disability Benefits
- Life Insurance
- Career development and training opportunities
YMCA of Pueblo
At the Y, strengthening community is our cause. Every day, we work side by side with our neighbors to make sure that everyone, regardless of age, income or background, has the opportunity to learn, grow and thrive. To put Christian principles into practice through programs that build healthy spirit, mind and body for all.
Salaries
Posted range
$58K/yr – $60K/yr
Taken straight from the job posting.
Links
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.
