Responsibilities

• The Director of Marketing is responsible for the strategy and implementation of multi-channel marketing efforts designed to drive demand for a DeSales University education.
• This individual must have a rich knowledge of digital and traditional marketing and expertise in the development of marketing campaigns across platforms.
• The director works collaboratively to ensure marketing efforts align with the enrollment goals of the undergraduate, adult, and graduate programs.
• The director has two direct reports which include the assistant director of marketing and content manager.
• This role also requires oversight of outside partners including a media buyer, copywriters, photographers, and designers.
• Key performance indicators in this role include inquiry quality and volume; stakeholder satisfaction; timely and thorough communication; strong initiative and project follow-through

Requirements

• Bachelor’s degree required, Masters preferred in communications, marketing, or management
• Minimum of eight years of experience in marketing, digital strategy and or enrollment management, with a strong preference for experience in higher education setting, and/or digital content management experience, preferably in higher education
• Proven track record of managing multi-channel brand campaigns that drive measurable results (lead generation and conversion)
• Direct experience managing digital advertising budgets and platforms, including Google Ads and Meta Business Suite
• Knowledge of social media platforms and digital advertising tools (Google, Meta)
• Technical proficiency in CRM (specifically Slate) and web Content Management Systems (CMS) is required
• Sensitive to issues of ethnicity, disability and diversity
• Dedicated to the mission of a small, Catholic, liberal arts institution