Marketing Manager/Director (Paid Consultancy Opportunity)
RONIN Studies
USA (Remote)
$78K/yr - $106K/yr (Est.)AgencyTemporaryManager
3 hrs ago
Director of Marketing
Louisville, KY (On-site)
Salary Not AvailableDirector/Executive5+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive integrated gaming marketing for Derby City Gaming, shaping omnichannel campaigns and brand assets across property and partnerships.
- Own end-to-end marketing plans and creative asset development across media channels.
- Must-have: Minimum five years in gaming marketing with supervisory experience and a Racing License requirement.
- Standout: Leadership across budgets, vendor management, and cross-property campaigns.
Job Description
Responsibilities
- Assist in developing comprehensive marketing plans, including advertising, database marketing, promotions, and collateral.
- Implement and manage marketing campaigns, ensuring timely execution and stakeholder alignment.
- Develop and oversee omnichannel communication strategies across direct mail, email, social media, and advertising.
- Provide strategic guidance to CRM teams to optimize customer segmentation and engagement.
- Review and approve marketing job exposure, counts, and segmentation strategies.
- Lead the development of creative assets for advertising, direct mail, email, social media, and property collateral.
- Manage relationships with third-party vendors to execute creative projects.
- Oversee the development and maintenance of on-property signage and respond to operational marketing needs.
- Supervise graphic design efforts to ensure brand consistency.
- Develop and execute advertising strategies, including SEO, digital, traditional media, and out-of-home (OOH) advertising.
Requirements
- Minimum five years of experience in the gaming industry, with at least two years in a managerial or supervisory marketing or player development role preferred.
- Proven ability to manage marketing processes, timelines, and deliverables effectively.
- Ability to obtain a valid Racing License.
Derby City Gaming & Hotel
Derby City Gaming is a premier entertainment destination owned by Churchill Downs Incorporated (NASDAQ: CHDN). Since opening its original facility in September 2018, Derby City Gaming has become a leading force in Kentucky's gaming industry. Located in Louisville, Kentucky, our flagship property on Poplar Level Road began with a $60 million state-of-the-art Historical Racing Machine (HRM) facility, offering over 1300 games, casual dining areas, a center bar, a simulcast wagering area, and a player’s club reward center. Over the years, Derby City Gaming has grown into one of Kentucky's top gaming destinations. Our expanded gaming floor, which opened in late 2022, features additional games and entertainment options, including a high-limit gaming area, a chophouse & bourbon bar, and a sports & entertainment bar. The expansion also included the addition of a brand-new 5-story, 123-room hotel, which opened in mid-2023, elevating Louisville's hospitality and entertainment landscape. With over 1,000 cutting-edge games and continued growth, Derby City Gaming is poised to be the premier gaming property in Kentucky, blending top-tier gaming with the state's celebrated horse racing heritage. In addition to our flagship location, Derby City Gaming Downtown (DCGDT) opened in 2023 in the heart of Downtown Louisville. This brand-new, exciting property nearly boasts 500 HRMs, 3 unique bar concepts, and an Official Kentucky Derby gift shop, making it a must-visit for both locals and tourists alike. As we continue to grow, Derby City Gaming remains committed to providing an exceptional gaming and entertainment experience, while also contributing to the local economy. With the creation of over 400 new jobs since opening, including both construction and full- and part-time positions, we’re proud to support the community’s economic development and ensure Kentucky remains a leader in the entertainment industry.
Traffic Signals
Monthly Google Ads Budget
$199
