Responsibilities

• Own end-to-end demand generation strategy to drive MQL, SQL, and pipeline contribution
• Set and deliver against pipeline, conversion, and ROI targets in close partnership with Sales and Commercial Marketing
• Lead performance marketing across paid search, paid social, email, trade show, print, media, website optimization, and retargeting
• Optimize the full funnel through testing, attribution modeling, and continuous performance analysis
• Develop and analyze data, metrics and KPI’s to devise marketing strategies and ROI.
• Lead integrated, multi-channel campaigns aligned to business priorities, GTM messages, and product launches
• Translate strategy into campaign briefs, messaging frameworks, and activation plans
• Ensure alignment across target audience, creative execution, channel mix, and performance goals
• Own strategy, performance, and optimization for all digital channels , including: Website, Organic and paid social, Email and nurture programs, Paid media and digital advertising
• Ensure digital experiences are optimized for both brand impact and lead conversion