Director, Marketing Data Science

San Francisco, CA (Hybrid)

$217K/yr – $300K/yrDirector/Executive10+ years expFull time

Posted 1 month ago

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Job Summary

Own the Marketing Analytics function, turning data into action across paid, owned, and integrated channels with MMM and causal methods to inform budget and strategy.

  • Own the analytics roadmap and executive-ready recommendations for marketing budget allocation and investment priorities.
  • Lead and scale a high-performing analytics team, elevating technical rigor and business impact.
  • Build scalable reporting and self-serve tools to accelerate marketing velocity and accountability.

Job Description

Responsibilities

  • Drive business outcomes. This role is critical for the Growth org, this team is meant to deliver outcomes not academic analyses that will sit on a shelf
  • Set and implement the vision and strategy for the Marketing Analytics team
  • Lead, mentor, and scale a team of marketing analysts, fostering high standards for technical rigor and business impact
  • Prioritize the team’s work. Improve the team’s processes using AI.
  • Own the company’s marketing reporting and analysis for paid, owned, and integrated channels, and for performance across acquisition, activation, engagement, retention, and LTV
  • Build scalable reporting infrastructure and self-serve tools that improve marketing velocity and accountability
  • Use MMM, experimental, and quasi-experimental methodologies to estimate incremental impact
  • Translate complex analyses into clear and persuasive executive-level recommendations. Partner with Marketing, Finance, and Product leadership to inform budget allocation and investment strategy

Requirements

  • 10+ years of experience in analytics or a related quantitative field, with 8+ years in Marketing Analytics within a B2C technology company
  • A results-oriented mindset with a bias toward action, clarity, and high standards
  • Exceptional stakeholder management skills and experience influencing senior leadership and cross-functional executives
  • A demonstrated record of using data to drive measurable business impact in a consumer-facing marketing team. Experience with brand and performance marketing and how marketing teams operate those functions
  • Experience leading and developing high-performing analytics teams, with a track record of elevating talent and building strong culture
  • Deep expertise in marketing measurement, including attribution modeling, media mix modeling, causal inference, customer lifetime value modeling
  • Strong SQL proficiency and experience working with large-scale data warehouses
  • Proficiency in BI and visualization tools (e.g., Looker, Tableau, PowerBI); experience improving data accessibility across organizations
  • Strong statistical foundation (e.g., hypothesis testing, predictive modeling, experimental design), experience with Python

Benefits

  • 🏢 Our in-office work policy is designed to keep you connected - with four days a week in the office and Fridays from home for those near one of our offices, plus team and company-wide events depending on location. Whether you’re coming in regularly or are part of our fully remote program, you’ll stay engaged with your work and teammates.
  • 💻 In-office perks including backup child, elder, and/or pet care, plus a subsidized commuter benefit to support your regular commute
  • 💰 Competitive salary based on experience
  • ✨ 401k match plus great medical, dental, vision, life, and disability benefits
  • 🏝 Generous vacation policy and company-wide Chime Days, bonus company-wide paid days off
  • 🫂 1% of your time off to support local community organizations of your choice
  • 👟 Annual wellness stipend to use towards eligible wellness related expenses
  • 👶 Up to 24 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents
  • 👪 Access to Maven, a family planning tool, with $15k lifetime reimbursement for egg freezing, fertility treatments, adoption, and more.
  • 🎉 In-person and virtual events to connect with your fellow Chimers—think cooking classes, guided meditations, music festivals, mixology classes, paint nights, etc., and delicious snack boxes, too!
Chime logo

Chime

3.7 Glassdoor

Chime was created because we believe everyone can unlock financial progress, and we want to develop solutions and services to empower people to succeed. The premise upon which we started Chime is simple: basic banking services should be helpful, transparent, and easy. Our easy-to-use tools and intuitive platforms give members the ability to have more control over their money and to take action toward achieving their financial ambitions.By designing a member-centric banking app with easy-to-understand financial tools, we’re creating a more competitive market with options for everyday Americans. We offer access to accounts with no overdraft fees, provide members the chance to receive their pay up to 2 days early* with direct deposit, help them build credit history, and build financial literacy to hit their goals—among many other things.Since 2012, we’ve grown our team to more than 1300 Chimers across 3 offices. But more than that, we’ve expanded the products and services we offer to our members based on member feedback. And in doing so, we’ve disrupted the banking industry and changed the conversation for everyday people about money on a national level.Chime is a financial technology company, not a bank. Banking services are provided by The Bancorp Bank, N.A. or Stride Bank, N.A., Members FDIC.*Early access to direct deposit funds depends on the timing of the submission of the payment file from the payer. We generally make these funds available on the day the payment file is received, which may be up to 2 days earlier than the scheduled payment date.

Founded in 2012
San Francisco, California, USA
2.3K employees (205 in marketing)
69% recommend to a friend
76% CEO approval

Traffic Signals

Monthly Visitors
11.5M
Monthly Google Ads Budget
$3.1M
Traffic Source Mix
Search
25.3%
Direct
66.8%
Referral
5.2%
Social
1%
Paid
1.6%

Headcount Trend

Current headcount: ~2.3K

Marketing Team

Marketing Team Size
142 (6% of company)

Funding

Total Funding
$2.8B
Last Raise
$475M
Debt Financing, 1 years ago

Funding History

  • Mar 2025
    Debt Financing • $475M
  • Jul 2023
    Secondary Market
  • Aug 2021
    Series G • $750M

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