Responsibilities

• Strategic Leadership & Brand Stewardship
• Direct the creation and execution of marketing and media relations programs across North America
• Partner with our media relations agency to enhance brand visibility and maximize strategic coverage
• Ensure a consistent and compelling brand image across all regions by collaborating with global and regional marketing leaders
• Review and approve global marketing assets to uphold quality and alignment with brand standards
• Oversee development of high-quality content across all channels—digital, social, media, and sales collateral
• Direct social media programs to engage audiences and extend brand reach
• Demand Generation & Integrated Marketing
• Direct the development of integrated marketing plans that promote products, technologies, and services
• Lead retail and recruiting marketing strategies aligned with broader business goals
• Collaborate with Human Resources and leadership to support recruiting and retention through targeted marketing strategies
• Cross-Functional Collaboration & Operations Excellence
• Oversee and continuously improve project workflows within the department’s project management system
• Lead planning and execution of key corporate initiatives, including Business Update meetings and executive presentations
• Manage key marketing budget accounts with a focus on efficiency and ROI
• Champion ongoing process improvements to enhance team performance and delivery

Requirements

• Bachelor’s degree in Communications, Marketing, or Media Relations, along with at least 8 years of related experience.
• Non-degree considered if 12+ years of related experience along with a high school diploma or GED
• Frequent travel (6-20%)
• Valid Passport

Preferred

• Five years’ experience in the Material Handling or a similar capital equipment industry
• Ten years managing people and five years managing a Marketing Communications department
• Experience successfully building, coaching, and motivating high-performance teams while holding employees accountable
• Strong leadership skills and history of demonstrated successes
• Excellent communicator with ability to influence across all functional areas
• Excellent oral and written communication skills including the ability to clearly present recommendations and summarize complex issues
• Demonstrate both creative and critical thinking skills
• International experience

Benefits

• Health/Dental/Vision/Prescription Drug Plan
• Flexible Benefits Plan
• 401K Retirement Savings Plan
• Life and Disability Benefits
• Paid Parental Leave
• Paid Holidays
• Paid Vacation
• Tuition Reimbursement
• and much more.