Responsibilities

• Lead, manage, and mentor the marketing team across multiple functions including digital strategy and social media.
• Develop and execute innovative marketing campaigns that support brand growth, product launches, and community engagement.
• Oversee the creation and implementation of marketing strategies, including campaign timelines, deliverables, and team responsibilities.
• Monitor and analyze performance metrics of all marketing initiatives, including campaign results, digital engagement, and conversion rates.
• Evaluate the ROI of paid advertising efforts and make data-driven adjustments to improve performance and effectiveness.
• Provide reporting on marketing KPIs, campaign insights, and growth opportunities to senior leadership.
• Act as a key point of contact for franchisees, conducting regular meetings and maintaining open lines of communication to support their marketing success and brand alignment.
• Foster cross-departmental collaboration to ensure consistent messaging and alignment with company vision.
• Manage the overall marketing budget, allocating resources efficiently and ensuring alignment with business objectives.
• Lead marketing training sessions for new franchisees prior to store openings, ensuring they are equipped with the tools and strategies needed to launch successfully.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field required.
• Progressive marketing experience; Experience in a leadership role preferred.
• Demonstrated experience managing marketing strategy, teams, and budgets.
• Proven success in overseeing digital marketing and brand growth campaigns.

Preferred

• Experience in leadership role preferred.
• Experience in retail, food service, or franchise-based environments preferred.
• Familiarity with marketing analytics tools (e.g., Google Analytics, Meta Ads Manager)

Benefits