Responsibilities

• Provide nationwide Anheuser Busch wholesaler marketing support via development and execution of POCM, brand events, activation support, and involvement in advertising support.
• Manage in-house marketing team and agency relationships to execute an exceptional marketing program that consistently brings forward inspired, next-level deliverables.
• Work closely with the sales team and other internal stakeholders to manage all product launches including: packaging design, legal compliance, PR & media, distributor education and events.
• Collaborate with sales team to create incentive platforms for wholesalers and identify tactical brand/SKU acceleration initiatives for retail.
• Work closely with Trade Marketing to create and implement POS materials development and procurement; assist in new packaging development.
• Oversee and strategically lead Brand, Creative, Trade, Pubs & other marketing teams.
• Ability to track and manage large budgets and report on financial and performance results.

Requirements

• Bachelor’s Degree in Marketing or related field required, MBA preferred.
• 8-10 years of experience in a Marketing role.
• Management experience required.
• Beer/alcohol beverage industry knowledge. Brand management experience with consumer goods is required.
• Entrepreneurial spirit and ability to take initiative and lead others.
• Strong verbal and written communication skills.
• Strong strategic, analytic, financial, and consumer research skills.
• Working knowledge of selling processes, retail environment, and distribution network.
• Proven track record of successful integrated marketing plans.
• Strong skills in managing digital and social media channels.
• Experienced in developing new ideas and implementing concepts in all facets of marketing; social media, web, PR and media, events, products, distributor, retail and consumer marketing.

Benefits

• Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
• Life Insurance and Disability Income Protection
• Generous Parental Leave and FMLA policies
• 401(k) Retirement Savings options with a company matching contribution
• Chance to work in a fast-paced environment among a company of owners
• Free Beer!