Director of Marketing

Ashburn, VA (On-site)

$114K/yr – $171K/yrDirector/Executive7+ years expFull time

Posted 6 months ago

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Job Summary

Drive B2B marketing for data center services, focusing on sales enablement, brand/content leadership, digital strategy, partner programs, and scalable processes.

  • Own development of sales collateral, decks, and ABM support for top accounts
  • Must-have: 7–10+ years B2B marketing with sales enablement experience
  • Standout: Experience coordinating with executives and large partners like hyperscalers

Job Description

Responsibilities

  • GTM & Sales Enablement: Support ongoing efforts to creation and maintain core sales collateral; Corporate overview deck; Business-segment decks (Delivery, Commissioning, Controls, Low Voltage, HAC, Managed Services, etc.); Trifold company introduction document; Partner with Sales and Strategic Account leaders to support hyperscaler and enterprise accounts (e.g., OEM-aligned pursuits, multi-site programs); Support ABM initiatives for top 20–30 strategic accounts and support inside sales team sales efforts and campaigns across both sales teams.
  • Brand & Content Leadership: Ensure brand consistency across all internal and external materials (presentations, proposals, website, events); Develop customer-facing content including: Case studies, White papers, Capability statements, Thought-leadership content tied to data center growth trends; Manage content calendar aligned to major pursuits, trade shows, and sales campaigns.
  • Digital & Website Strategy: Support ongoing rework and optimization of CPG’s external-facing website; Coordinate with internal stakeholders and external agencies on messaging, visual identity, Segment-specific landing pages, Track engagement and effectiveness of digital assets.
  • Program & Partner Marketing: Support OEM and partner marketing initiatives (e.g., Schneider Electric, controls partners, commissioning partners); Assist in development of co-branded materials, joint announcements, and event support; Coordinate marketing support for national sales meetings and annual sales kickoff.
  • Team & Process Development: Help build scalable marketing processes, templates, and workflows; Manage external agencies, freelancers, and designers as needed; Contribute to KPI tracking related to marketing deliverables, timelines, and sales impact.

Requirements

  • 7–10+ years of B2B marketing experience, preferably in:
  • Data center services
  • Mission-critical construction
  • Engineering, infrastructure, or industrial services
  • Proven experience developing sales enablement materials used by executive-level sellers
  • Strong understanding of complex, services-based selling cycles
  • Exceptional written and visual communication skills
  • High comfort working directly with senior leadership and sales teams
  • Bachelor’s degree in Marketing, Business, Communications, or related field
  • Microsoft Office Suite

Preferred

  • Experience supporting hyperscalers, colocation providers, or OEM ecosystems
  • Prior experience in a private-equity-backed or high-growth environment
  • Familiarity with ABM strategies and strategic account support
  • Experience managing vendors, agencies, and marketing budgets
  • Comfort operating in a fast-moving, evolving organization
CPG logo

CPG

3.3 Glassdoor

Offering design, construction and analytics-driven operations solutions for conventional, hyperscale and edge data centers, CPG is North America’s only complete data center service provider.As the industry’s premier end-to-end technology partner, we blueprint, build, commission, service, monitor and maintain complex data center environments, protecting and enabling business-critical data for Fortune 500 companies, enterprise cloud providers and colocation data centers.

Founded in 2000
Ashburn, Virginia, USA
529 employees (10 in marketing)
51% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
5.9K
Traffic Source Mix
Search
15.1%
Direct
31.2%
Referral
3.2%
Social
8.5%
Paid
0.6%

Headcount Trend

Current headcount: ~529

Marketing Team

Marketing Team Size
10 (2% of company)

Funding

Total Funding
$32.2M
Last Raise
$32.2M
Series Unknown, 3 years ago

Funding History

  • Jun 2023
    Series Unknown • $32.2M

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