Lead strategic marketing for Dakota Bodies & CM Truck Beds, driving multi-channel demand, dealer support, and product launches to grow revenue.

• Lead marketing strategy and execution for Dakota Bodies and CM Truck Beds across dealer, distributor, and end-user channels
• Define brand positioning, messaging, and go-to-market strategies aligned with company growth objectives
• Serve as a key marketing partner to Sales leadership to drive revenue, lead generation, and market expansion
• Develop and execute integrated marketing campaigns (digital, field, dealer, and events) to generate qualified leads and drive sell-through
• Support dealer/distributor networks with co-op marketing programs, toolkits, and localized campaigns
• Partner with regional sales teams to strengthen market penetration and customer acquisition
• Lead product launch strategies for new truck bodies and equipment lines
• Collaborate with Product Management to translate technical features into compelling customer value propositions
• Ensure alignment across marketing, sales, and operations for successful product rollouts
• Own CRM and marketing automation strategy (e.g., Salesforce, HubSpot) to improve lead management and pipeline visibility

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 7–10+ years of progressive marketing experience, including leadership roles
• Proven success in B2B or B2B2C marketing (manufacturing, automotive, or durable goods preferred)
• Experience supporting dealer/distributor networks or multi-channel sales models
• Strong background in integrated marketing, demand generation, and brand management
• Demonstrated ability to use data, analytics, and CRM systems to drive results
• Excellent communication, leadership, and project management skills
• Ability to travel as needed (trade shows, dealer visits, internal meetings)

Preferred

• Experience in truck equipment, trailers, automotive aftermarket, or industrial sectors
• Hands-on experience with CRM and marketing automation platforms (Salesforce, HubSpot, etc.)
• Strong understanding of digital marketing channels (SEO, paid media, email, content)
• Experience managing product launches and technical product marketing
• Familiarity with dealer co-op programs and channel marketing strategies