Director of Marketing

Wheeling, IL (Hybrid)

Salary Not AvailableSenior Level10+ years expFull time

Posted 13 hrs ago

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Job Summary

Own and lead the enterprise growth marketing function, shaping strategy, team leadership, demand generation, brand initiatives, and measurement to drive revenue, visibility, and member engagement.

Own website strategy, digital experience, analytics, and conversion optimization.
Lead demand generation, brand campaigns, and AI-enabled marketing initiatives.

Job Description

Responsibilities

Develop and execute an enterprise-wide growth marketing strategy aligned with NARI's revenue goals and strategic plan.
Lead, develop, and manage the marketing team, including direct supervision of assigned staff and oversight of external agencies, consultants, and creative vendors to ensure the timely, cost-effective delivery of high-quality marketing initiatives aligned with organizational objectives.
Create integrated marketing plans supporting membership, chapters, events, education, certifications, industry partners, advertising, and new products.
Lead national brand strategy and consumer awareness initiatives.
Develop demand generation programs including SEO/SEM, paid media, marketing automation, lead nurturing, and AI-enabled personalization.
Identify, develop, and promote newsworthy organizational initiatives, industry insights, research, and member success stories through press releases, business wire distribution, and targeted media outreach to increase NARI's visibility, credibility, and industry influence.
Lead consumer marketing campaigns that increase homeowner awareness of NARI and its members.
Develop member acquisition, onboarding, engagement, retention, and win-back marketing campaigns.
Market conferences, education, certification, webinars, and new products to maximize participation and revenue.
Partner with business development to create sponsorship marketing assets and demonstrate sponsor ROI.

Requirements

Bachelor's degree in Marketing, Business, Communications or related field; Master's preferred.
At least 10 years of experience in marketing and membership management, preferably within a national trade association, including at least 5 years in a marketing director role.
Expertise in demand generation, digital marketing, brand strategy, marketing automation, CRM, analytics, AI-enabled marketing, and executive presentations.
Association experience preferred; B2B/B2C growth marketing experience strongly preferred.