Responsibilities

• Develop and implement a coordinated marketing strategy for all three facilities.
• Build and maintain relationships with hospitals, physicians, discharge planners, case managers, social workers, behavioral health providers, managed-care organizations, community agencies, and other referral sources.
• Promote the specialized services and strengths of each facility to the appropriate audiences.
• Identify new referral opportunities and develop strategies to support census and occupancy goals.
• Conduct regular visits and outreach to referral partners throughout the service area.
• Respond promptly and professionally to referral inquiries and help connect prospective residents, clients, and families with the appropriate facility team.
• Collaborate with administrators, admissions personnel, clinical leadership, and other department heads.
• Plan and participate in community events, networking opportunities, facility tours, open houses, health fairs, and educational programs.
• Assist with social media, recruitment marketing, promotional materials, press releases, and community announcements.
• Ensure that marketing materials and communications are accurate, professional, respectful, and consistent with the company’s mission and brand.

Requirements

• Previous experience in healthcare marketing, admissions, business development, community relations, or a related field is strongly preferred.
• Experience in long-term care, skilled nursing, behavioral health, mental health services, intellectual and developmental disability services, or residential healthcare is highly desirable.
• Bachelor’s degree in marketing, business, communications, healthcare administration, social services, or a related field is preferred. Relevant experience may be considered in place of a degree.
• Strong interpersonal, networking, presentation, and written communication skills.
• Ability to understand and effectively communicate the different services and admission criteria of all three facilities.
• Self-motivated, organized, dependable, and comfortable working independently.
• Ability to manage multiple priorities and build productive relationships across different healthcare settings.
• Proficiency with social media, email, Microsoft Office, and basic marketing tools.
• Valid driver’s license, reliable transportation, and the ability to travel regularly are required.
• Occasional evening or weekend availability may be necessary for community events.

Benefits

• The opportunity to help shape the identity and growth of a newly partnered healthcare organization.
• A meaningful role representing three facilities that provide essential services within their communities.
• Supportive collaboration with facility administrators and leadership.
• Competitive compensation based on education and experience.
• Benefits for eligible full-time employees.
• Opportunities for professional growth and increased leadership responsibility.