Director, Marketing & Communications US

Responsibilities

• U.S. Marketing & Communications Strategy and Integrated Planning
• Own the U.S. marketing and communications strategy, integrated planning process, and investment priorities, ensuring alignment with enterprise objectives, global strategy, and U.S. market opportunities.
• Translate global brand and product strategies into differentiated, market-relevant plans that build consumer demand, strengthen brand relevance and preference, increase Independent Beauty Consultant engagement, and drive revenue and business growth.
• Set annual and long-range strategic priorities across brand, product marketing, social, public relations, digital, consumer engagement, and sales force communications.
• Establish clear business outcomes, KPIs, measurement frameworks, and executive reporting to assess effectiveness, optimize investment, and improve performance.
• Use consumer, market, competitive, cultural, and business insights to identify growth opportunities and influence U.S. business strategy.
• Brand, Consumer Demand and Integrated Marketing Leadership
• Lead the U.S. brand and integrated marketing agenda, ensuring the brand is relevant, distinctive, and consistently expressed across consumer and Independent Beauty Consultant touchpoints.
• Direct market activation for product launches, promotions, category priorities, and brand-building initiatives across paid, owned, and earned channels.
• Create integrated demand-generation strategies that connect consumer interest to engagement, conversion, loyalty, and Independent Beauty Consultant business opportunity.

Requirements

• Experience: 10+ years of progressive leadership experience in integrated marketing, brand strategy, communications, social media, public relations, digital marketing, consumer engagement, strategic planning, or related fields.
• Supervisory Experience: 7+ years
• Education: Bachelor/University Degree in Marketing, Communications, Business, Journalism, Public Relations, or a related field required. MBA preferred.
• Executive-level leadership experience owning integrated U.S. marketing and communications strategy and delivering measurable business growth.
• Demonstrated success translating global strategy into market-relevant brand, product, and demand-generation plans.
• Expertise across integrated marketing, brand management, social media, public relations, creator and influencer strategy, earned media, digital marketing, CRM, and strategic communications.
• Strong understanding of paid, owned, and earned channel integration and the end-to-end digital consumer journey.
• Proven ability to build brand relevance and preference, generate consumer demand, and connect marketing strategy to commercial outcomes.
• Experience leading external agencies across social, media, public relations, creative, and digital, including strategic direction, performance management, and budget stewardship.
• Strong commercial, financial, and analytical acumen, with the ability to translate data and insights into investment decisions and actionable business recommendations.

Benefits

• Generous Paid Time Off
• 401K & Profit Sharing
• Medical, Dental & Vision Coverage
• Free On-site Fitness Center & Health Clinic
• Tuition Reimbursement
• Employee Product Discounts