Director of Marketing and Communications

Tuscaloosa, AL (On-site)

Salary Not AvailableDirector/Executive7+ years expFull time

Posted 2 months ago

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Job Summary

Own the marketing and communications platform for Visit Tuscaloosa, aligning brand, strategy, and multi-channel campaigns to drive overnight visitation, destination awareness, and economic impact.

  • Brand and channel governance: maintain voice, visual identity, and messaging across owned, earned, and paid channels.
  • Campaign leadership: plan and execute integrated campaigns across consumer and trade audiences with cross-team/vendor collaboration.
  • Data-driven marketing: leverage analytics vendors to translate visitor and market data into strategy and performance insights.

Job Description

Own the marketing and communications platform for Visit Tuscaloosa, aligning brand, strategy, and multi-channel campaigns to drive overnight visitation, destination awareness, and economic impact.

  • Brand and channel governance: maintain voice, visual identity, and messaging across owned, earned, and paid channels.
  • Campaign leadership: plan and execute integrated campaigns across consumer and trade audiences with cross-team/vendor collaboration.
  • Data-driven marketing: leverage analytics vendors to translate visitor and market data into strategy and performance insights.
Tuscaloosa Tourism and Sports - Visit Tuscaloosa logo

Tuscaloosa Tourism and Sports - Visit Tuscaloosa

Tuscaloosa Tourism and Sports not only specializes in uniting the Tuscaloosa community with many events throughout the year, but TTSC also gives visitors exactly what they need and want in Tuscaloosa. Tuscaloosa offers a variety of shopping, colleges, museums, history, dining, entertainment, and much more. At the Tuscaloosa Tourism and Sports Commission, we are pleased to educate the community and visitors about Tuscaloosa and the surrounding areas. Tuscaloosa Tourism and Sports was formed after the merger between the Tuscaloosa Convention and Visitor's Bureau and the Tuscaloosa Sports Foundation.Follow us: twitter.com/VisitTuscaloosa or Facebook.com/VisitTuscaloosa

Founded in 2010
Tuscaloosa, Alabama, USA
18 employees (4 in marketing)

Traffic Signals

Monthly Visitors
12.7K
Traffic Source Mix
Search
37.8%
Direct
47.7%
Referral
5.2%
Social
8.4%
Paid
0.9%

Headcount Trend

Current headcount: ~18

Marketing Team

Marketing Team Size
4 (22% of company)