Responsibilities

• Plan, deve l op and exec u te Visit Nebraska's statewide marketing a n d communications efforts.
• I ndependent l y manage integrated marketing campaigns from concep t th roug h completion across print, d ig ita l , socia l media, email and web.
• Create compelling in-house market i ng materia l s including graphic design, presentations , pub l ications, d igi t al advertising and promotiona l collateral using Adobe Creative Suite, Canva and re l ated software.
• Capture profess io na l photography ( D SLR) and vert ica l video to support marke t ing campaigns, publications and digital content.
• Writ e and ed i t marketing copy f or websites, pub l ications, email marke t i n g , advertising, speeches and med ia materials.
• Manage advertising, public relations, digital marketing, and creative agency relationships.
• Monitor campaign performance and use data to improve marketing effectiveness.
• Maintain Visit Nebraska's brand standards across a ll marke t ing channels.
• Supervise marketing staff.
• Assist with marketing budgets, contracts, procurement and invoice rev i ew.

Requirements

• Minimum Qualifications: Bachelor’s degree in journalism, communications, marketing, public relations, advertising, graphic arts, digital media, videography, or related field and at least three years’ experience in developing, planning, and managing public relations/publicity campaigns, mass media communication activities, public information programs, and/or marketing/promotional campaigns. Required experience may substitute for the education on a year for year basis.

Preferred

• Five or mor e years of progressively responsible marketin g an d c ommun i c ations experien c e .
• Demonstrat e d experienc e independently developin g an d managin g integrate d marketin g c am p aigns .
• Strong portfolio showcasing graphic design, creative campaigns, and marketing projects.
• Experience with Adobe Creative Suite, Canva and related creative software.
• Experience with D SLR photography and short-form video production.
• Experience managing advertising. marketing or public relations agencies.
• Excellent writing, editing and presentation skills.
• Strong project management and organizational skills.
• Ability to work independently, manage multiple priorities and consistently deliver high-quality work.
• Creative th inker w i th a passion for tourism marketing and a willingness to explore n e w ideas and approaches .

Benefits

• We offer a comprehensive package of pay, benefits, paid time off, retirement and professional development opportunities to help you get the most out of your career and life. Your paycheck is just part of your total compensation.