Responsibilities

• Develop and implement a comprehensive marketing and communications strategy that aligns with and supports overall business objectives and growth targets.
• Advise executive leadership on marketing-related matters and contribute to long-range planning for brand positioning and market expansion.
• Identify and define key performance indicators for the marketing function; assess organizational success and competitive positioning based on these metrics.
• Engage and influence senior management and cross-functional leaders to build alignment on marketing priorities, investment, and go-to-market strategies.
• Collaborate with executive leadership to define the organization’s market identity and ensure the brand supports the long-term mission and growth strategy.
• Own and evolve the company’s brand positioning, messaging architecture, and voice across all customer segments.
• Align communications goals across buying cycles, brand campaigns, PR, social channels, product marketing and customer communications.
• Ensure consistency of brand identity across digital, print, product marketing, trade shows, and sales materials.
• Lead corporate communications, including thought leadership, PR, executive visibility, and industry engagement.
• Partner with product, sales, and executive leadership to translate technical capabilities into compelling market narratives.

Requirements

• Bachelor’s degree required; degree in Marketing, Communications, Business, or related field preferred.
• 10+ years of progressive experience in B2B marketing.
• Experience in manufacturing, building materials, or commercial construction industries a plus.
• Proven experience managing brand strategy and corporate communications in a technical or specification-driven environment.
• Demonstrated success developing and executing content strategies that support complex buyer journeys.
• Experience leading integrated marketing campaigns tied to revenue and growth objectives.
• Track record of partnering with sales teams to drive pipeline and revenue impact.
• Experience managing agencies and cross-functional stakeholders.
• Strategic thinker with strong storytelling and brand positioning capabilities.
• Ability to translate technical product features into clear, compelling customer value.