- Consult with Executive Director in establishing revenue and ticket volume goals and in planning repertoire and performance schedules. - Develop subscription, group and single ticket structure and pricing. - Design and implement marketing campaigns for both traditional and digital channels, including strategies, promotions, and project timelines to meet goals. - Lead all aspects of the organization’s digital and social media presence. - Collaborate and content and reporting metrics with the Digital Media and PR Manager and Marketing Consultant. - Negotiate media buys, advertising, and external photo, video, web and print production. - Identify and implement marketing opportunities in education programs. - Develop and analyze methodology to track ticket sales and evaluate efficacy of marketing strategies. Conduct audience research. Keep historical records and conduct trend analysis. - Oversee the marketing team, front of house box office staff and house management staff.