Director of Marketing & Communications

Responsibilities

• Build and strengthen the Shalom Orlando Brand
• Create a cohesive brand that feels warm, contemporary, energetic, sophisticated, Jewish, welcoming and unmistakably ours.
• Bring greater consistency to how Shalom Orlando looks, sounds and feels across programs, events, email, social media, print, website and campus communications.
• Help evolve our existing visual identity while maintaining connection to the brand our community already knows.
• Establish clear standards for voice, design, photography, messaging and presentation, and make sure those standards show up in the actual work.
• Tell the Story of Our Community
• Move our communications beyond simply promoting what is happening next.
• Tell the stories of the people, relationships and moments that make Shalom Orlando matter.
• Create and edit content across channels, including emails, social posts, website copy, campaign messaging, leadership communications and community announcements.
• Use photography, video and real-time content to show the life happening across our campus and community.

Requirements

• Experience in marketing, communications, brand strategy or a related field
• Excellent writing, editing and storytelling skills
• Strong visual judgment and an understanding of contemporary design
• Hands-on experience creating digital and print marketing materials
• Experience with social media strategy and execution
• Experience building and sending email campaigns and newsletters
• Experience managing or updating website content
• Experience with audience segmentation and data-informed marketing
• Strong project management and organizational skills
• Experience working across departments and with senior leadership

Preferred

• Experience in nonprofit, membership, education, hospitality, arts and culture or community-focused organizations is a plus
• Knowledge of Jewish communal life is valuable, but curiosity, cultural fluency and a genuine desire to learn are equally important